Worst pitch of the month: Blackbook's 'discreet' cheating mobile app

Summary:This month's roundup includes cheating, sexting, and even 'sexy mobile health' apps.

This next pitch actually sheds light on a valid product and important public health matter. However, the important message gets lost due to a useless subject line that cheapens the whole message.

Subject: Sexy mobile health solution in teledermatology

Hi Rachel,

May is skin cancer awareness month!

iDoc24, is a telemedicine company focused on teledermatology. Since a few years the iDoc24 app has been available in the Apple app store. A user can ask a dermatologist anonymously on any skin disease and have a response within a few hours. In March 2013 we released the STD Triage app, which is focusing on Sexually Transmitted Diseases (STDs).

I am also a researcher in the digital health space from Gothenburg University, Sweden. I am currently a visiting PhD student at UC Berkeley. I just released a peer review article called “Mobile Teledermoscopy- there is an app for that!” in the journal Dermatology Practical & Conceptual.

We have researched the iDoc24 app in a hospital setting. We looked at the possibility to diagnose suspected skin cancer lesions using an image taken with the iPhone camera and an image taken with the Handyscope, which is an iPhone attached dermoscope (a magnifying glass with a built in LED light, that magnifies a skin lesion 20X)

We found that sending the images via the iDoc24 app to an internet platform; two dermatologists could diagnose the images comparably to a normal dermatology visit face to face. This has now been published as a peer review article and we have released the iDoc24 PRO version for healthcare workers.

Please see the press release below for additional data. If interested, I’m happy to jump on a quick call with you to further discuss the article and how the app will be used between family doctors and dermatologists.

Thanks in advance for your time; I look forward to hearing from you.



A press release followed, explaining more about the app and testing at a hospital in Sweden. I just wish the sender didn't try so hard to catch my attention with the "sexy" subject line.

This last one should be self-explanatory about why it is just so awful:

Subject: NEW APP DICKORATE Launches on Google Play - upgrading the sexting game | Digital Halo LLC


Digital Halo Media releases DICKORATE an app changing the sexting landscape! DICKORATE , an entertainment app, allows users to photographer their "junk" and add fun digital accessories, think cowboy hats, mustaches and sunglasses. Those looking to extend the fun can try the "enlargement" function capabilities.

Available Today On : Google Play

Mobile Platform : Android platform v3.0 or later .

SRP : Free Download - Accessory bundles for .99

Press Release attached.

Please do not hesitate to reach out further information and or hi-res images. As always keep me posted if you're planning on including DICKORATE in any of your upcoming stories or tech reviews.


I don't think anyone will be hesitating to reach out about this one. There's simply no need to find out more.

Topics: Tech Industry, Enterprise Software, Mobility, Developer


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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