WWDC '13: Apple quietly highlights Bing (not Google) in iOS 7 update

Summary:The debut of iOS 7 stole most of the spotlight at WWDC 2013 this morning.


Bing got a quick but notable shout-out during Apple's annual Worldwide Developers Conference on Monday morning.

You know what didn't? Google.

See also: WWDC 2013: Apple streams keynote live; how to keep up to date | CNET's Apple WWDC 2013 live blog

Wrapped into the list of updates coming to the Siri voice recognition software, Craig Federighi, Apple's senior vice president of software engineering, rattled off some of the sources for search results.

Along side Twitter and Wikipedia, Bing was highlighted as a primary (and perhaps the default) search engine.

The quick and quiet mention of Microsoft's search engine was said to spark "some low murmuring" among developers in the keynote hall at Moscone West.

For now, that is basically all we know concerning the subject.

The battle between the two tech giants continues to escalate -- both on sales charts and in courtrooms worldwide.

Apple execs were certainly vocal about its sentiments towards its neighbor in Silicon Valley, repeatedly slamming Android during the keynote (as well as Microsoft and other tech companies, to be fair) on everything from performance speeds to fragmentation in its ecosystem.

But perhaps the omission of Google (either during the presentation or in the software altogether when it rolls out this fall) is more significant.

Photos: James Martin, CNET

Topics: Developer, Apple, Hardware, Mobility


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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