Yahoo eyes small businesses with Stores e-commerce launch

Summary:Yahoo is going back to the drawing board on its e-commerce strategy.

editor

Yahoo is dabbling with different ideas left and right to try to boost revenue, from mobile to digital publishing to dozens upon dozens of small acquisitions that are supposedly going to add up to something.

Read this

Yahoo buys social infographics firm Vizify for visualisation push

Yahoo has acquired a small startup to bring across visualisation tools to its own users.

The latest development out of Sunnyvale, Calif. is a complete revision of its e-commerce arm.

Enter Yahoo Stores, touted to have the simple goal of enabling anyone to be able to build, launch, and grow a business online.

Amit Kumar, head of Yahoo Small Business, explained via Tumblr on Thursday morning how Yahoo Stores is a culmination of all the SMB-geared iterations before it.

"Yahoo Small Business took the best of everything we’ve learned from our million+ customers over the past 16 years, and applied it to Yahoo Stores to give small business owners a more powerful, streamlined and beautiful way to turn their ideas into a business," boasted Kumar.

Along with some new design touches and themes that will be optimized for mobile and desktop channels alike, Yahoo added on a few new critical modern day features as well.

All Yahoo Stores pages will be set up with the same SEO technology as the rest of the Yahoo.com empire, including keywords and descriptions, which in theory will not only make Stores more discoverable but also boost some search power for Yahoo.

Furthermore, Yahoo is employing a new payment processing service that is automatically PCI compliant.

Finally, bringing it back full circle to Yahoo's mobile-first interests, Stores owners will be able to tap into Live Web Insights for mobile for on-the-go site management and viewing real-time analytics.

The updated Yahoo Stores is open for business immediately.

Image via Yahoo

Topics: E-Commerce, Apps, Mobility, SMBs, Tech Industry

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.