Yahoo kills off a slew of products including recent buy Xobni

Summary:Yahoo trims away loose ends in its ongoing bid to find focus and make an impact in its four core areas.

Still aiming to bring order and focus to its offerings, Yahoo has ditched eight products including People Search, its recently acquired Xobni email app, and a few other services that had attracted few users.

Narrowing its focus on Flickr and Tumblr, Yahoo trimmed the services in the hope of having a bigger impact across four business areas: search, communications, digital magazines, and video.

While many of the products shed in this year's clean up are not widely used, one surprising victim is Xobni, the smart address book app that Yahoo acquired exactly one year ago amid a company buying spree. 

Yahoo didn't announce any plans to kill off Xobni at the time, and Jay Rossiter, SVP of the company's cloud platform group, didn't explain the rationale behind the move. However, he noted in a blog post that Yahoo has now integrated many "Xobni-like" features into Yahoo Mail — such as compose auto-suggest and people-centric mail search — and that Xobni's technology "still informs current and future user experiences".

As of yesterday, all requests to Xobni servers from Xobni and Smartr clients were ceased. Users of Xobni Cloud will have until August 20 to export their data, after which time it will be permanently deleted.

Other products that have fallen victim to Yahoo's recent clear out include virtual makeover tool Newlook Service and Research Reports from Yahoo Finance, both which shut on April 30.

Yahoo's bookmarks service bookmarks.yahoo.com was closed on May 26, with that feature now solely available in Yahoo Toolbar for Firefox or Internet Explorer. Meanwhile, Yahoo's Toolbar, in compliance with a Google Chrome policy update, has been dropped from the Chrome web store and replaced with a Yahoo Extension for Chrome.

Yahoo is also dropping People Search, which Rossiter said was a "defunct directory site that's no longer useful". The same functionality is available in Yahoo Search.

Yahoo Shine, its platform for digital magazines, is getting the chop too, closing on July 31. However, Yahoo Beauty and Yahoo Travel will continue to carry its magazine business.

Finally, Yahoo Voices and the Yahoo Contributor Network will shut down on July 31 and August 31 respectively. Paid contributors to its network are being encouraged to publish via Tumblr, however the company won’t be paying for content, according to its FAQ.

Read more on Yahoo

Topics: Software, Apps

About

Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, s... Full Bio

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