Yahoo 'not focused' on replacing Bartz for now

Summary:Yahoo's board is looking to bolster strategy and direction, rather than focus on looking for a new chief executive, reports suggest.

Yahoo, only a week after sacking its chief executive Carol Bartz, is reportedly putting a higher premium on selling the whole, or a significant part of the company, over looking for a replacement for Bartz.

Sources close to the company spoke to the Wall Street Journal, and said that Yahoo's board does not necessarily prefer a sale, but a "better handle on its strategic direction" is to take focus rather than searching for a new chief executive that fits the role. Bartz resigned from Yahoo's board, reported the Journal.

Since Tuesday's sacking, Yahoo has appeared to be as disorganised as HP was after its initial PC and tablet group spin off announcement, with no clear direction as to where the search and portal giant could end up in the coming weeks and months.

But as the days rolled on, it appears that a sell off of the company, either as a whole or from a segmented approach, is the most viable option.

Other sources close to the company, speaking to the WSJ, say that co-founder and former chief executive Jerry Yang wants to buy Yahoo, only two years after he was pushed out of his own company. Though he remains on the board of directors, Bartz replaced him after he suffered heavy criticism due to poor revenue figures the company was generating at the time.

Other reports suggest that AOL could be in with a chance to buy the whole, or parts of Yahoo.

AOL has its own troubled to contend with, as its only recent acquisition of technology website TechCrunch looked as though it could falter, after editor Michael Arrington came under fire for wanting to spin off in his own direction.

Not only the Arrington problem to contend with, AOL has its own declining revenue and losses to worry about.

After the Bartz restructure, the company moved to saddle up to another up and coming search giant, Microsoft, which never yielded the revenue that was expected of the deal.

Yahoo has some serious decision making to do. A chief executive at this point is not important. Strategy and a clear direction are -- that is, if the company does want to sell itself off.

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Topics: Social Enterprise

About

Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.

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