Yahoo reveals 'non-exclusive' ads deal with Google

Summary:Yahoo is now looking towards what might have been seen as an unlikely source (before today) for online advertising: Google.

The world of online advertising is in a tizzy today.

First Google revamps its AdWords model with enhanced advertising campaigns, and now Yahoo has announced that it is teaming with Google.

See also:
Google AdWords overhaul: Good for Google, but businesses cringe

The Cupertino, Calif.-based corporation confirmed on Wednesday afternoon that it has formed a new partnership with Google for "contextual advertising."

This basically translates to targeted advertising in which online ads displayed on Yahoo's digital properties better relate to what the user is looking at currently as well as past search and content patterns.

Specifically, those ads will derive from Google’s AdSense for Content and AdMob services.

Yahoo asserted that while this is a global deal, it's a "non-exclusive" agreement too. That means that the company, now spearheaded by CEO Marissa Mayer, could be inking similar deals in the future.

However, there was no mention of Yahoo's advertising relationship with Microsoft .

Yahoo didn't provide a ton of additional details, but here's a snippet with a little more of the nitty-gritty from today's blog post announcing the agreement:

By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.

For our users, there won’t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time.

Topics: E-Commerce, Collaboration, Google, Tech Industry, Developer


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.