Yahoo schedules first mobile developer conference

Yahoo is also expected to unveil some new products stemming from its new mobile analytics subsidiary, Flurry.

Hitting the ground running in 2015, Yahoo has penned in a date for its first ever developer conference with a theme reflecting its mobile-first strategy.

The one-day event will take place just north of Yahoo's Sunnyvale headquarters in San Francisco on Thursday, February 19.

Aside from a full program of sessions dedicated to building and monetizing apps, Yahoo is also expected to unveil some new products stemming from its new mobile analytics subsidiary, Flurry.

Founded in 2005, Flurry launched as an app developer before pivoting into a business providing other mobile developers (along with publishers and marketers) with data on app audience, usage and performance.

According to Yahoo at the time, approximately 170,000 developers across 150 countries use Flurry Analytics and more than 8,000 publishers monetize with the platform. Flurry then receives app activity from roughly 1.4 billion mobile devices on a monthly basis.

Yahoo acquired Flurry in July 2014 for an undisclosed sum.

"Today, Americans spend more time on their smartphones than watching TV - making the mobile experience, and the job of mobile developers, more important than ever," asserted Jarah Euston, vice president of analytics and marketing on the Flurry team, in a blog post on Monday.

Euston further stressed that the summit's agenda will address and "solve some of the biggest issues" pressing developers "in today's crowded app market.:

Registration isn't quite open yet, but interested attendees can submit their email addresses for pending updates through the event's Tumblr site.

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