Yahoo7, ninemsn won't talk deal yet

Neither Yahoo7 nor ninemsn was today willing to comment on what the implications would be for their operations from the global search and advertising deal inked by Yahoo and Microsoft overnight.

Neither Yahoo7 nor ninemsn was today willing to comment on what the implications would be for their operations from the global search and advertising deal inked by Yahoo and Microsoft overnight.

These kinds of deals can take months to finalise, and years to roll out.

Yahoo7 spokesperson

The ten-year deal means Microsoft's Bing will power Yahoo's search functions, while Yahoo will take responsibility for selling ads on the Bing and Yahoo search platforms. It is expected to come into effect in 2010.

In Australia Yahoo and Microsoft operate their search and advertising presences through the pair, which are joint ventures with the Seven and Nine television networks respectively. Generally, changes made globally eventually filter down to the local operations.

"These kinds of deals can take months to finalise, and years to roll out. We are currently working through what this means for the Australian market, until then it is business as usual," a Yahoo7 spokesperson said.

A statement by ninemsn CEO Joe Pollard was a little more verbose, but still thin on detail.

"Since the global launch of Bing just two months ago, ninemsn has put in place ambitious plans to grow Bing in the Australian search market. We believe that successfully competing in search requires a combination of innovation, scale and an unmoving focus on satisfying the needs of the online consumer," she said.

"Together with these elements, the new Microsoft and Yahoo deal will have a positive effect on Bing's trajectory. Although we are still very much in the early stages of collaboration, the deal will provide more consumers and advertisers with an innovative and engaging search alternative which is a great thing for the Australian market."

Microsoft and Yahoo do not so far appear to have detailed whether staff changes will be made as a result of the deal.

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