Yet another name for Free, Libre, Open Source Software

I have a problem with Free Software. No, not because of the philosophy but because it's hard to explain to people who know nothing about it.

"Free as in Freedom" is what I keep coming back to. And, yes, usually free as in price.

So, why not call it:

Freedom Software

?

This gets us away from the ambiguity of the word free.

What do you think? A good idea, or yet another pointless, doomed and divisive Naming Exercise that will result in FFLOSS?