ÜberTech

You’re Invited: Mobile Operator Guide

Summary:It’s the best snapshot of the industry you’ll get anywhere: the SAP Mobile Operator Guide. Industry insiders and analysts from around the world share their perspectives. You can preorder now.

Remember the last big dinner you had with your family? The chairs were full of different personalities coming to one table to celebrate a special event. If your family is like mine, you probably also got to hear lots of opinions—some that you agreed with, and some, shall we say, you might disagree with. Part of the fun is kicking back and hearing everything that gets thrown about.

It’s in that spirit that we bring you the Mobile Operator Guide, 2nd edition. You can get your free copy here.

We’ve rounded up thought leaders from every region of the telecoms ecosystem to analyze what’s been happening and look forward to what’s coming our way. Our ecosystem is unique for its diversity. That variety makes for lively discussions.

Though there are differences of opinion, it’s clear that change is the overarching theme. (When is it not, in this industry?) The telecoms sector reinvests 15% of its revenue into research and development. Only one other industry, pharmaceuticals, invests more. The evidence of this continuing investment can be seen in the fast-paced developments of 2G, 3G, and now 4G.

With the upgrade of networks to 4G, competition will likely become even more heated. New initiatives of Rich Communications Services (RCS), LTE roaming, Voice over LTE (VoLTE), and P2P and A2P messaging will signal the end of the well-defined boundaries between traditional service providers and over-the-top players whilst adding complexity to integration, product management, and pricing. Operators will constantly be balancing collaboration with partners/competitors to improve their position and going solo to gain an advantage and move to the front of the pack.

This guide will help everyone in the telecoms ecosystem better understand the coming mobile services from both a technical and an industry perspective. You’ll get an up-close-and-personal look at today’s innovation and transformation among mobile operators, providers, and their partners from an international team of contributors.

So, what do you say? Take a seat at the table. Join the discussion. Download the new guide here.

Topics: Enterprise Software

About

Diarmuid Mallon is the Director, Global Marketing Solutions & Programs – Mobile, which includes the SAP Mobile Services division and SAP Mobile solutions. Before joining SAP, Diarmuid was a Product Manager for Logica's Wireless Networks division. He has worked in mobile messaging since 1996, holding a wide variety of range of roles and ti... Full Bio

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