You're right: Vonage ads are *everywhere*

If you think you have been seeing Vonage ads everywhere you click, you are right.

In a Nielsen//NetRatings report released today, Vonage ads accounted for 10 percent of the overall online ad impressions of all phone companies in 2004.That's up from 2 percent in 2003.

In the online world - impressions, for those of you who are not steeped in marketing speak, are the number of times people see an ad in a given period. For example, when you see an ad from an advertiser on this Blog page (bless their hearts), that's one impression. You don't have to click on itfor your view to "make an impression."You've seen it, and that's the point.

The only phone company with a greater percentage of ads viewed online was SBC Communications, with 32 percent. Consideringthe relative size of the two companies - Vonage's $208 million VC nest eggvs. SBC's 82.49billion market cap-it's fair to say that Vonage is placing proportionately way more of its resources in online advertising than are SBC and its other far larger rivals.

For the record, tallies for the othercarriers at or above 5% were Verizon, with 10%; BellSouth, 6%, and AT&T Wireless (now merging with Cingular)with 5%.