ZDNet readers don't care about celebrity endorsements

An overwhelming number of ZDNet readers voted that they don't care about celebrity endorsements when it comes to digital cameras and camcorders. In a poll opened on October 21, 97% of 147 voters said (as of October 22) that a celebrity endorsement means nothing when throwing down hundreds of dollars on a new gadget.

An overwhelming number of ZDNet readers voted that they don't care about celebrity endorsements when it comes to digital cameras and camcorders. In a poll opened on October 21, 97% of 147 voters said (as of October 22) that a celebrity endorsement means nothing when throwing down hundreds of dollars on a new gadget. Only 2% said they did buy a gadget because they saw it associated with a favorite celebrity, and another 1% said they bought cameras/camcorders because they saw it "on TV/in a movie, but not because of the celeb." I'd fall into that category as I bought the Sony Cyber-shot DSC-T1 back in 2004 after seeing it in a commercial featuring Steven Tyler from Aerosmith. I didn't buy it because of the celebrity, but for the sleekness of the camera. But I soon found out it was over-hyped and didn't shoot high-quality photos. Thus, I've never bought a camera that I first saw in a commercial since.

Do you agree with the results? Have you ever bought a digital camera or camcorder because of a celebrity? If so, which one? Or has anyone turned you off from buying one?

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