Asustek has entered the e-commerce market with an e-store that offers its ZenFone mobile phones to the Chinese and Taiwanese markets.
The Taiwanese PC maker launched a joint venture, Asus Digital International (ADI), in which it will hold a 80 percent stake while partner and e-commerce vendor, Uitox, will own the remaining shares, according to a report by China Times. Slated to open in the first half of April, ADI will operate as an Asua e-store offering the company's ZenFone mobile phones.
The move follows the success of Chinese phonemaker, Xiaomi, which strong growth had been driven by its direct online sales model.
Hsieh Chen-feng has been appointed CEO of ADI. He was previously COO of PChome and founded Uitox in 2013, which operates local sites in Singapore, China, and Taiwan.