Asus 'interested' in making a Windows Phone

Asus 'interested' in making a Windows Phone

Summary: In a recent interview, an Asus executive hinted that the firm is "interested" in pursuing the idea of offering Windows-based phones.

padfone asus windows phone microsoft

Benson Lin, corporate vice president of mobile communication products at Asus, hinted that the Taiwanese PC maker is interested in the idea of offering Windows Phones.

In an interview with the Wall Street Journal (paywall), the Asus executive said that the company is "in talks" with Microsoft over potential licensing deals that would offer Windows mobile phones to consumers. In addition, Lin said that Asustek -- well-known as Asus -- is "interested in making Windows Phones," although no timeline to that effect was mentioned.

The executive didn't stop there, and also considered the idea of using the company's Padfone concept in relation to the Windows operating system.

"With our Padfone concept, the phone plus tablet, I think it makes sense for Windows 8," said Lin.

The Padfone, officially announced at World Mobile Congress in 2012, is an Android-based smartphone which comes with an optional docking station which transforms the mobile device into a 10.1" tablet. Although the Windows OS does not support such flexibility when it comes to screensize, perhaps Lin was implying that a dual-device setup could be a profitable venture to expand the appeal of a Windows Phone, although manufacturers currently have to pick between the Windows Phone or Windows 8 OS on mobile gadgets.

PC makers have begun tapping into the mobile space over the past several years, unsurprising considering that mobile technology shipments -- including smartphones and tablets -- are growing at a rapid pace. Research firm IDC estimates that approximately 89.8 million PC units were shipped worldwide last quarter -- worse than the predicted 4.4 percent decline -- and the overall entire tablet market grew by 49.5 percent over the last year.

Topics: Smartphones, Microsoft, Windows Phone

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  • The malware problem

    Lot of consumers and OEMs will be moving to Windows Phone platform in the coming years. It's a superior, safe and easy to use platform compared to the competition. Low cost android devices is a nightmare to use and the infection of malware is at an alarming level.
  • It's the same as it is with Linux vs Windows

    There is barely malware for Linux - "nobody" uses it (linux on desktop) :)
    If malware, virus and other similar stuff was of such importance for the market, IE was long dead, Windows also.

    Windows phone as it is now it's a failure I don't see strong signs that OEMs are very committed to the platform. I'm sure most of them are just on the watch to see where it goes and be ready if it grows enough to become interesting.

    Nokia is the only major adopter and their strategy don't give them other possibility - they are stuck, and in the end it can cost them dearly (it's almost certain in my opinion - asha phones are outselling WP8 phones!!!!!).

    HTC tried to boost the declining sales with WP8 but the results are small.

    Samsung released a phone just to say "I'm present". Sony don't even care about it. Some Chinese makers do it because the investment is so cheap for them.

    Let's wait for the WP9, maybe it supports full HD resolution :P
    • Not a Failure

      HTC's Windows Phone 8X is the best choice for a Windows Phone on Verizon. In 10 minutes I had it all figured out. That is not true of most phones I have owned.

      It's intutuve features made it a good choice for my dad too. He loves it more than any other phone he has had.

      For me the App choice is sufficient though I will admit that might be a sticking point for some. That will change over time, and I think the convergence with Windows 8 will help speed it along.

      Competition from Apple and Android is driving Microsoft to make it's phones best in class and I see that as a good thing.

      For serious apps I have the Kindle Fire and that is driven by the ecosystem Amazon has built and my love of reading.

      Despite what pundits would have you believe there is not one device that rules them all. We all want choice and Windows phone 8 is not a bad choice.
      • I agree on 1 thing

        Choices are good.
        All the rest is almost marketing talk without any critical thinking. Another 2 windows phone sold, great.... what now?! Is is a success already.
        Is really MS making the best mobile platform as a reaction to others? Or just arriving too late and trying to catch up!?

        Anyway I will rephrase (or complete): Windows Phone so far was a market failure. I can add something else, Nokia is probably doomed on smart-phones because of Windows Phone failing.
        • Again No Failure

          I considered buying a Nokia, but the 920 is not available from Verizon. That said Nokia's Q4 sales for the Lumia line has exceeded expectations. I predict instead they will succeed because they make really great hardware.

          I didn't buy a Windows phone 7 because the hardware out there was somewhat lackluster. Which of course means having a great OS is not enough.

          As far as MS's reaction to others you can simply look at Internet Explorer and see how they responded to Firefox, Chrome and Opera. They stepped up to the plate and built a first class browser.

          The pundits are wrong - there is no too late. Any time is the right time for well engineered products. Competition is alive and well and I think it's great!
          • Also

            When is said the Windows 7 phones where lackluster I am refering to those available on Verizon. So I might point out that Windows Phone 8 will succeed because carriers are now onboard. The Verizon rep was very positive on the HTC phone I bought.

            Hey if you have a Phone that you love speak up! Whatever it is I hope you are enjoying your experience as much as I am.
        • @AleMartin

          I'm just curious as to what your using to come to the conclusion that Windows Phone is a failure.

          I jumped from Android to an 8X and couldn't be happier. My wife plans on ditching her iPhone for Windows phone as soon as her contract is up. EVERYONE that I've shown my phone to has liked it.
          • Definition of a failure

            It can be relative I admit. But I'm sure a few successful cases are not the opposite of a failure. From the million of people buying windows phones, many will love them, I know a few happy owners.

            Sales of Lumia were above expectations, because expectations were extremely low. Nokia sold a lot more flagship symbian phones back when the market size for smart phones was many times smaller. The 4 million was achieved in the best time of the year, with a brand new operation system, holiday season, incredible marketing... For Nokia was a clear failure - sadly.

            I don't know the plans for Windows Phone, but I have a hard time to believe that Microsoft will be happy with a market share bellow 10%. Numbers are telling a very different thing, not even 5%.
            In the US Nokia Windows phones 8 are a great deal, even not being a fan I think for the price they are a great deal, but with heavy discounts, all the advertising push, fans that were eagerly waiting for the WP8 - sales were nothing to rave about.
            We will see, but I suspect sales will be significant smaller for the 1Q of 2013 indicating that the platform is not gaining traction and the unfold of another failure like WP7.
            OEMs are not interested, Samsung is the biggest phone maker and made only a phone without even advertising it.... read my previous comment.
            Google services are outside of it (I know many will say they don't need google, but gmail has like 400 millions users, gmaps probably even more, google now is very successful, in search is huge ...) that is just another nail in the coffin... and no using a browser is not the same as using a specific app... far from it.

            Competition from iOS and android is just overwhelming, I don't see WP8 gaining important market share. Even BB I suppose will do better.

            Is it a failure? So far I think there is no doubt. Will it gain traction? I don't know but I don't believe. Will Microsoft be able to still succeed? For me not with WP8. What history tell us about Microsoft and mobile? They are a failure.

            Do I think iOS and mainly android are too big on the market? Yes I do.
          • got ya

            I think there's more than "a few successful cases" when it comes to Windows Phone. And you only mention Nokia, saying they sold 4 million. I don't know the numbers, but there are other Windows phones besides Nokia. Everything I've seen says they are all selling quite well. And saying that "OEM's are not interested" on an article about an OEM being interested in making a windows phone is ridiculous. There's not doubt that Windows Phone has an uphill battle, but to call it a failure is just incorrect.
    • It's not the same...

      Linux was a chore for most to navigate and understand. Windows Phone is so simple my 3 year old can navigate it. I doubt I could say that if I gave him an android device.
      • Maybe that's the problem

        Phones are not made for 3 year old kids :-)
  • I like the padphone concept

    And would like to see it expanded.
  • True windows phone

    I always thought that as soon as Intel comes up with a powerful enough chip that we would see a full desktop on a phone. The Atoms are almost there and Haswell is a die shrink away from being able to work in a phone.
    • True windows phone

      The Pad phone is a great idea. Just imagine your phone IS your desktop. When you get home or get to the office you plug in your phone to any size monitor you want. The way wifi, near field, and blue tooth are going plugging in won't even be necessary.

      Microsoft already has one OS for desktop and tablets. How would they work the phone in. Maybe with an app.
  • Great

    I love my Asus VivoBook (Win 8 with touchscreen) and I would definitely consider a Windows Phone from them. Bring it on!
  • Asus 'interested' in making a Windows Phone

    They should. Microsoft Windows Phone is the hottest OS in the mobile market right now. Very user friendly OS and doesn't keep menu settings hidden.
  • asus + wp = a match made in heaven

    Right now the best wp hardware is with htc with a special note to nokia 920. But ive been a fan of asus hw since the time they only sold pc motherboards and they still release the best hw there is.

    My newest win8 laptop is asus. I own an htc android phone that im close to replace with an htc wp, unless asus moves very fast and delivers wp software
    Master Wayne
  • Just Helping To Make Microsoft Look Bad

    Taking the lightweight Android-based Padfone concept, and turning it into an overweight, overpriced, underperforming, battery-guzzling Windows-based version ... It's going to be great having them side by side in the shops, don't you think?