Asus was one of the first manufacturers to release a Windows RT ARM-based device. Now, it's pulling the plug on the platform altogether.
The Taiwanese PC maker released three 10.1-inch Windows VivoTab RT tablets earlier this year, but will put further work on the platform on hold due to its lack of popularity, the Wall Street Journal reported on Friday.
Industry sentiment was that "Windows RT has not been successful", Asus' chief exec, Jerry Shen, told the paper, noting it had taken a write down on the ARM-based tablets without providing a figure.
The company will instead focus on Windows 8 devices that run Intel chips, which offers wider backwards compatibility than Windows RT devices.
An Asus UK spokesperson was unable to provide further details about the company's reported move. However, the shift is unsurprising following Asus chairman Johnny Shih's comments a week earlier that Asus was ploughing resources into devices that run on Intel chips rather than ARM.
Earlier this year, Asus' Shen was optimistic about prospects for Windows 8 tablet amid speculation the company was to release smaller, cheaper tablets on the OS, though at the time it wasn't clear whether that would be Windows RT or Windows 8.
News of Asus' planned move away from Windows RT and ARM come as Nvidia blamed an expected 40 percent fall in Tegra revenue on lower than expected sales of Windows RT devices.
Tablets that run on Nvidia's Tegra chips include Asus VivoTab RT and Microsoft's now heavily discounted Surface RT, which contributed to Microsoft’s $900m writedown announced last month.
But unlike Asus, Microsoft has said that it has no plans to abandon work on Windows RT or Surface RT.