AT&T is launching a new library of APIs targeted at the enterprise set for facilitating access to video and other communications based in the cloud.
Based around content formatting and communications services, the APIs are designed to set up a direct route to data and other operational features within AT&T's network.
In turn, the APIs can be used to automate functions such voice and video calls while also integrating speech and video services into applications.
Hinting at the motivations behind this venture, AT&T pointed toward a recent study from M2M communications firm Mind Commerce, which predicted that APIs in the telecommunications industry will grow balloon into $157 billion in global revenues by 2018.
As further evidence of how serious AT&T is in this regard, the phone company asserted it already generates more than 7.8 billion API calls per month, citing figures from API-based services network ProgrammableWeb.
AT&T has been busy touting its enterprise strategy this week.
Earlier today, the nation's second largest mobile provider announced in partnership with Microsoft that the two tech titans would be collaborating to connect AT&T's virtual private networking technology to Microsoft's Windows Azure public cloud service.
The new offering is expected to become available during the first half of 2014.