3 of 14Image
Left to right: IBM sponsorship strategy lead Elizabeth O'Brien and Tennis Australia CIO Samir Mahir.(Credit: IBM)
This year marks the 20th anniversary of the partnership between Tennis Australia and IBM. As a long-time technology sponsor, the vendor provides a number of IT services, including hosting the Australian Open website on a private cloud across three of its US datacentres.
This year, IBM has introduced predictive cloud-provisioning technology for the Australian Open. By monitoring a number of factors, including social-media sentiment, IBM is able to predict when there will be a lot of traffic hammering the Australian Open website, and automatically scale the back-end cloud capacity to support that.