Australian Open 2013: tech running the tournament

Australian Open 2013: tech running the tournament

Summary: ZDNet goes behind to scenes to learn more about the tech that is used to support the Australian Open.

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TOPICS: Australia, IBM
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  • Left to right: IBM sponsorship strategy lead Elizabeth O'Brien and Tennis Australia CIO Samir Mahir.(Credit: IBM)

    Playing doubles

    This year marks the 20th anniversary of the partnership between Tennis Australia and IBM. As a long-time technology sponsor, the vendor provides a number of IT services, including hosting the Australian Open website on a private cloud across three of its US datacentres.

    This year, IBM has introduced predictive cloud-provisioning technology for the Australian Open. By monitoring a number of factors, including social-media sentiment, IBM is able to predict when there will be a lot of traffic hammering the Australian Open website, and automatically scale the back-end cloud capacity to support that.

  • (Credit: Spandas Lui/ZDNet)

    Popularity contest

    IBM is also tracking social-media data for the Australian Open's Social Leaderboard. The leader board shows which players are being talked about favourably, or unfavourably, through Twitter.

    At the end of the tournament, IBM will release a Social Sentiment Index report based on this information.

  • (Credit: Spandas Lui/ZDNet)

    Older stuff

    Throughout the Australian Open, IBM will use data analytics to show what key performance indicators (KPIs) players have to meet in order to have a higher chance of winning their assigned match. All of this can be viewed by fans via the Australian Open website.

Topics: Australia, IBM

Spandas Lui

About Spandas Lui

Spandas forayed into tech journalism in 2009 as a fresh university graduate spurring her passion for all things tech. Based in Australia, Spandas covers enterprise and business IT.

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