85 William Street, Darlinghurst, NSW
Spread over two floors in Darlinghurst, Desk x Space is a New York-inspired space that welcomes entrepreneurs, startups, and creatives alike. Showing us around the place, its director, Steven Arthur, said there's a real mix of tech-based businesses that call Desk x Space home.
Like all co-working spaces, people move on, but Arthur said that thankfully, it is because they tend to start off as fairly transient teams — then, as they grow to four-person teams or more, they outgrow the space and have enough momentum to stand on their own.
On the other end of the spectrum, Arthur said there are still one- to two-person operations that have been working from the space for over two years.
As a co-working space that isn't dedicated specifically to tech startups alone, Desk x Space also sees a number of businesses that are heavily involved in advertising and marketing. Arthur, who has a background in advertising and is a front-end designer by trade, highlighted that although most tech startups have the technical side down pat and already have the developer networks they need, where they sometimes struggle is getting their product in front of faces.
To tackle the myth that you can build it and the masses will come, Arthur said that Desk x Space is an ideal place for startups if they need to understand public relations, how to align themselves with the media, and how to put that polish on their users' experience. In addition to the businesses that are well versed in these areas, Desk x Space also holds regular events and workshops, such as those on how to establish a brand.
Arthur is part and package of the space, and likes to sit in with other tenants when he can find the time, to give advice if it is asked for or share his network. He also encourages businesses to be open about their ideas with each other.
"I quite like having businesses that are interested in sharing their ideas, rather than closing off and being protective of their intellectual property," he told us, saying that a closed attitude often slows down a project, while an open one allows concepts to be developed further.
Desk x Space has further support for entrepreneurs on the horizon. Arthur plans to pool talent from Desk x Space tenants into an advisory board of sorts, with each member having different experiences and expertise. Some examples he mentioned could include a VC partner, a legal representative, and a senior technical officer, with plans later down the road to help become equity partners in startups in the community.
Weekday access, 10am - 6pm
Reduced rates for additional desks.