Vodafone no-go on BlackBerry 10

Vodafone no-go on BlackBerry 10

Summary: Vodafone Australia has said that it has no plan to release BlackBerry 10-equipped phones any time soon.

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Despite BlackBerry's Australian managing director, Matthew Ball, being an ex-Vodafone executive, Vodafone has today confirmed that it has no plans to launch any new BlackBerry 10 devices in Australia.

Overnight, Research in Motion changed its name to BlackBerry and announced two new devices for the BlackBerry 10 platform--the touch-screen BlackBerry Z10 and the traditional keyboard-included BlackBerry Q10.

At the local launch in Sydney this morning, Ball told journalists that Telstra and Optus would be offering BlackBerry 10 devices sometime in March, well after the launch in the UK. While Vodafone's global brand will be offering BlackBerry 10, it won't be offered in Australia.

"Globally, we'll be launching with Vodafone," Ball said. "Within the Australian market, we have shown and demonstrated BlackBerry 10 to the Vodafone team here locally. Their response was that they liked it, but need to refocus on other priorities at the moment."

Vodafone Australia told ZDNet that it would continue to work with BlackBerry, but had no immediate plans to make any BlackBerry 10 devices available. Ball said that once the product is released on other carriers, he believes its success will encourage Vodafone to sign up.

"I would suggest that once they're starting to see the success coming out of the other operators, I would suggest they would likely come on board."

Ball said that in Australia, approximately two-thirds of BlackBerry's customer base are enterprise or business customers. The launch of BlackBerry 10 is designed to win over more of the consumer market, he said, and believed that the ideal ratio would be 55 percent business and 45 percent consumer customers.

Topics: BlackBerry, Telcos, Australia

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Armed with a degree in Computer Science and a Masters in Journalism, Josh keeps a close eye on the telecommunications industry, the National Broadband Network, and all the goings on in government IT.

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3 comments
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  • It not the device , its the lack of Business customers

    BlackBerry is squarely aimed at the business and enterprise end of the market and given Vodafone sacked their Sales and Support employees in that area late last year it is no surprise they won't be ranging it as they have conceded that they are not going to win that segment over Optus and Telstra.
    Wazza11
  • Soon to be ex-VF customer

    That's a pity. I've been with Vodafone since 1997 and a BB user for the last 5 years. I think you need to have used a BB to truly appreciate their advantages, and my test runs on other smart devices left me unimpressed (though I do have a Galaxy Note). No device comes close to BB for regular OS use (roaming savings are enormous and can even get things like SM in China). My loyalty now lies with the device (BB) rather than the service provider. Looks like I'll have to move on after this contract when I want to update from my Bold. Which is a shame, because I've never had a particular issue with VF itself, even during the worst of their probs.
    grubbidok
  • Vodafone

    We have 15 accounts with Vodafone, the rates are good but the network is terrible. If they don't carry BB10 I'll switch us to Telstra or Optus.
    RickGainsmith