AVG brings in 'do-not-track' feature

AVG brings in 'do-not-track' feature

Summary: Security company AVG has launched a 'do-not-track' privacy feature for its free and premium security products.The feature monitors data being requested from a user's computer, and informs the user, AVG chief technology officer Yuval Ben-Itzhak told ZDNet UK on Tuesday.

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TOPICS: Security
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Security company AVG has launched a 'do-not-track' privacy feature for its free and premium security products.

The feature monitors data being requested from a user's computer, and informs the user, AVG chief technology officer Yuval Ben-Itzhak told ZDNet UK on Tuesday.

"We are not going against ad networks, that is not our goal," Ben-Itzhak told ZDNet UK. "We just present the user with a decision. Some people get annoyed with how accurate a [targeted advertising] offering is — they can feel vulnerable because it seems the ad network is bugging them."

The technology monitors third party requests for data to a user's computer, such as those received from advertising networks, and correlates that information with the privacy policies of those organisations. The aim is to give users a view as to who is requesting their data, and for what purpose, said Ben-Itzhak.

Web companies have until mid-2012 to agree on 'do-not-track' privacy standards, the European Commission said in June. AVG employs a person full-time to be involved in EU and US discussions on privacy issues, said Ben-Itzhak.

The AVG 'do-not-track' offering is not yet available for AVG business products, Ben-Itzhak added.

Topic: Security

Tom Espiner

About Tom Espiner

Tom is a technology reporter for ZDNet.com. He covers the security beat, writing about everything from hacking and cybercrime to threats and mitigation. He also focuses on open source and emerging technologies, all the while trying to cut through greenwash.

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