Baidu preps for global expansion with new office

Baidu preps for global expansion with new office

Summary: Chinese search giant's new 220,000-square-meter complex in Shenzhen to house its international and mobile Internet business as it looks to drive future growth, report says.


Chinese search giant Baidu said it has broken ground and commenced construction of a new office in Shenzhen for its international and mobile Internet operations, as it looks to add overseas users and revenue.

According to a Bloomberg report Monday, company CEO Robin Li said international expansion is an "important way" for the company to spur future growth, and its 220,000-square-meter complex will be scheduled to be complete by 2015. Baidu's spokesperson Kaiser Kuo added that new office will be able to house 10,000 employees once constructed.

The report noted that the Chinese Web giant had started services in Arabic and Thai in 2011, following the Japanese service that was launched in 2007, as the company ramped up plans to expand internationally after overcoming competition from Google to dominate in the local search market. It had stated last May that it was working on offering its services in 12 foreign languages.

Last September, Baidu also announced a partnership with U.S. hardware vendor Dell to develop tablets and mobile phones run by its own Baidu "Yi" mobile operating system, although no timeline was given for the launch of the devices.

Topics: IT Employment, Apps, Browser, CXO, Software

Jamie Yap

About Jamie Yap

Jamie writes about technology, business and the most obvious intersection of the two that is software. Other variegated topics include--in one form or other--cloud, Web 2.0, apps, data, analytics, mobile, services, and the three Es: enterprises, executives and entrepreneurs. In a previous life, she was a writer covering a different but equally serious business called show business.

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