Baidu, Sina enter mobile partnership

Baidu, Sina enter mobile partnership

Summary: Chinese Internet companies extend prior collaboration to mobile platform, with Baidu offering search technology to Sina's mobile Web site.

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TOPICS: Mobility, China
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Chinese Internet companies Baidu and Sina have extended their partnership to the mobile platform.

According to a report by Chinese tech news site tech.ifeng.com on Monday, the collaboration will see Baidu's search technology integrated into Sina Mobile--its mobile homepage--and the user-generated question-and-answer platform named iask. Baidu will also host Sina Weibo's mobile client on its app distribution platform for user downloads, it added.

The article noted the partnership is an extension of the companies' previous collaboration. In March, Baidu included real-time search of Sina Weibo content which was the first time Sina partnered a third-party search engine, it said.

Baidu CEO Robin Li previously said the company will focus on the mobile channel as it is expected to become a larger percentage of Web traffic.

Since then, the Internet search company has been pushing its Yi mobile operating system by developing low-cost smartphones and snagged a deal with Apple to include Baidu as one of the search engine options in the Safari mobile browser.

Topics: Mobility, China

Liau Yun Qing

About Liau Yun Qing

The only journalist in the team without a Western name, Yun Qing hails from the mountainy Malaysian state, Sabah. She currently covers the hardware and networking beats, as well as everything else that falls into her lap, at ZDNet Asia. Her RSS feed includes tech news sites and most of the Cheezburger network. She is also a cheapskate masquerading as a group-buying addict.

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