Behind the scenes at BlackBerry, in photos

Behind the scenes at BlackBerry, in photos

Summary: A new name, a new phone, a new campus: how BlackBerry is reinventing itself.

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TOPICS: BlackBerry
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  • Welcome to BlackBerry

    I spent two days in snowy Waterloo, Ontario talking to the design team behind the hardware and software in the new BlackBerry Z10 and the upcoming Q10 in the first buildings of the new campus, including the new BlackBerry 'experience centre'.

  • BlackBerry headquarters in the old corporate style

    BlackBerry has nearly two dozen buildings and one factory scattered across Waterloo. The company is moving from its blocky, anonymous buildings — many still displaying the RIM logo — onto a new campus designed with what CEO Thorsten Heins calls "the BlackBerry look".

  • Todd Wood in the BlackBerry Experience Centre

    And an new campus is not the only building BlackBerry is interested in: design inspiration for the new BlackBerry look came from classics like the Farnsworth House, a Mies van der Rohe building design VP Todd Wood (above) described as "the epitome of modern architecture and minimal design."

Topic: BlackBerry

Mary Branscombe

About Mary Branscombe

Mary Branscombe is a freelance tech journalist. Mary has been a technology writer for nearly two decades, covering everything from early versions of Windows and Office to the first smartphones, the arrival of the web and most things inbetween.

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