Behind the scenes at BlackBerry, in photos

Behind the scenes at BlackBerry, in photos

Summary: A new name, a new phone, a new campus: how BlackBerry is reinventing itself.

TOPICS: BlackBerry

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  • BlackBerry headquarters in the old corporate style

    BlackBerry has nearly two dozen buildings and one factory scattered across Waterloo. The company is moving from its blocky, anonymous buildings — many still displaying the RIM logo — onto a new campus designed with what CEO Thorsten Heins calls "the BlackBerry look".

  • Todd Wood in the BlackBerry Experience Centre

    And an new campus is not the only building BlackBerry is interested in: design inspiration for the new BlackBerry look came from classics like the Farnsworth House, a Mies van der Rohe building design VP Todd Wood (above) described as "the epitome of modern architecture and minimal design."

  • A kiosk advertising the LTE BlackBerry Torch inside BlackBerry headquarters

    Although BlackBerry 10 is the future, the older new BlackBerrys are also in evidence around the buildings, like this display in a reception area.

Topic: BlackBerry

Mary Branscombe

About Mary Branscombe

Mary Branscombe is a freelance tech journalist. Mary has been a technology writer for nearly two decades, covering everything from early versions of Windows and Office to the first smartphones, the arrival of the web and most things inbetween.

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