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Todd Wood in the BlackBerry Experience Centre
And an new campus is not the only building BlackBerry is interested in: design inspiration for the new BlackBerry look came from classics like the Farnsworth House, a Mies van der Rohe building design VP Todd Wood (above) described as "the epitome of modern architecture and minimal design."
A kiosk advertising the LTE BlackBerry Torch inside BlackBerry headquarters
Although BlackBerry 10 is the future, the older new BlackBerrys are also in evidence around the buildings, like this display in a reception area.
Cases of BlackBerry themed swag – all with the new name
The new company name is on some buildings already - and it's definitely on the water bottles, USB sticks and T-shirts employees can treat themselves to.