Behind the scenes at BlackBerry, in photos

Behind the scenes at BlackBerry, in photos

Summary: A new name, a new phone, a new campus: how BlackBerry is reinventing itself.

TOPICS: BlackBerry

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  • Todd Wood in the BlackBerry Experience Centre

    And an new campus is not the only building BlackBerry is interested in: design inspiration for the new BlackBerry look came from classics like the Farnsworth House, a Mies van der Rohe building design VP Todd Wood (above) described as "the epitome of modern architecture and minimal design."

  • A kiosk advertising the LTE BlackBerry Torch inside BlackBerry headquarters

    Although BlackBerry 10 is the future, the older new BlackBerrys are also in evidence around the buildings, like this display in a reception area.

  • Cases of BlackBerry themed swag – all with the new name

    The new company name is on some buildings already - and it's definitely on the water bottles, USB sticks and T-shirts employees can treat themselves to.

Topic: BlackBerry

Mary Branscombe

About Mary Branscombe

Mary Branscombe is a freelance tech journalist. Mary has been a technology writer for nearly two decades, covering everything from early versions of Windows and Office to the first smartphones, the arrival of the web and most things inbetween.

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