Behind the scenes at BlackBerry, in photos

Behind the scenes at BlackBerry, in photos

Summary: A new name, a new phone, a new campus: how BlackBerry is reinventing itself.

TOPICS: BlackBerry

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  • Cases of BlackBerry themed swag – all with the new name

    The new company name is on some buildings already - and it's definitely on the water bottles, USB sticks and T-shirts employees can treat themselves to.

  • Continuous improvement on the BlackBerry line

    The assembly line where BlackBerry made the first Z10s follows the Japanese kaizen system where workers suggest process improvements. When the process is perfected, BlackBerry hands it over to the factories where the BlackBerrys you can buy are built. 

  • Waterloo Communitech incubator

    Some of the BlackBerry developer relations team are in the Communitech startup incubator and accelerator in Waterloo every day, which BlackBerry co-funds with Google and local universities. That encourages startups that might only think of iOS and Android to develop for BlackBerry 10 as well. 

Topic: BlackBerry

Mary Branscombe

About Mary Branscombe

Mary Branscombe is a freelance tech journalist. Mary has been a technology writer for nearly two decades, covering everything from early versions of Windows and Office to the first smartphones, the arrival of the web and most things inbetween.

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