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Waterloo Communitech incubator
Some of the BlackBerry developer relations team are in the Communitech startup incubator and accelerator in Waterloo every day, which BlackBerry co-funds with Google and local universities. That encourages startups that might only think of iOS and Android to develop for BlackBerry 10 as well.
The future is - BlackBerry
Although we saw plenty of iPhones and Android phones in use as we visited shops and businesses in the area, we also saw dedicated BlackBerry sections in big box tech stores like Futureshop.