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Smoothies, iced coffee or vegetables -- the uses of a blender are endless. But there aren't many who would place a beloved gadget into one just for the sake of it.
Tom Dickson, CEO of Blendtec, found that even though he had a powerful product to sell, his marketing was found wanting. With With a $50 budget and camera in hand, video producer Kels Goodman captured the first five videos of CEO Tom Dickson blending the "unexpected".
Overnight, videos of Dickson blending items from iPads to glow sticks became an online marketing hit. To date, the blended iPad has reached over 14 million views.