BlackBerry gearing up for more cutbacks across all departments: report

BlackBerry gearing up for more cutbacks across all departments: report

Summary: The beleaguered Canadian phone maker is expected to slash its workforce by as much as 40 percent before the end of the year.

SHARE:
z10-blackberry-black

Despite lots of hope being exuded (or rather, advertised) with new BlackBerry 10 devices, things have gone from bad to worse (again) for the mobile company.

The Wall Street Journal reported on Wednesday that BlackBerry is gearing up for staff cutbacks across all departments, which should affect "several thousand employees," based on information provided by its sources.

Overall, the beleaguered Canadian phone maker is expected to slash its workforce by as much as 40 percent before the end of the year.

According to BlackBerry's currently published figures, the employee base stands at roughly 12,700 as of March 2013.

That said, if the layoffs go in stages as reported, BlackBerry will be letting go of nearly 5,080 employees soon.

BlackBerry shares were down by approximately one percent initially after news hit the wires this afternoon.

BlackBerry, formerly known as Research In Motion in just one of many attempts to revive itself, has been on a downward spiral for years now -- no secret to anyone from closely-following analysts to the average mobile tech consumer.

Despite often being pegged as the gold standard when it comes to mobile security for enterprise and government purposes, the BlackBerry platform has fallen behind Apple's iOS and Google's Android ecosystem with consumers.

That trend has since picked up in the business world too as BYOD trends have infiltrated the workplace with many IT departments (sometimes begrudgingly) responding with support.

Topics: Mobility, BlackBerry, Smartphones, IT Employment, Tech Industry

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

9 comments
Log in or register to join the discussion
  • Failberry

    What a joke of a company this is. They were the market leader, laughed at their competition instead of taking them seriously, and refused to change until it was too late - now they're reaping what they sowed.
    bdaleypsu
  • They won't retain enough corporate memory

    to remain viable with those kinds of cuts. We've seen this before - at Nortel. They cut so deep that there was insufficient engineering talent left to sustain the products, let alone innovate further on them. And without corporate memory of what has gone into the products, features will decay or be replaced (when no one knows how the old one worked.)

    I wasn't in the "BlackBerry is doomed" camp before this. I now am - quite firmly.
    Mac_PC_FenceSitter
    • This is prep for sale. There will be no future products

      So no need for memory or engineering talent. It's going to be patent licensing from here on out. And selling qnx, probably to HP :)
      Johnny Vegas
  • should have adopted android

    and also sued M$ and apple for stealing their IP. Now it's too late for that.
    LlNUX Geek
  • my company

    Recently issued me a Q10 as a work phone. It is more frustrating than productive. I cannot think of one positive comment to make. Had BB released a winning design, they might have had a chance to hold on to some longstanding customers. Put a fork in them. They're done.
    krossbow
    • Please share

      We've been deploying BB10 for the past month and I've had nothing but positive feedback from our user base so curious what you find not productive? Perhaps you had little to no training on how to use BB10 as it quite different from legacy Blackberry. The gesture and hub workflow take a little time to adjust to and let go of the in and out App mentality.

      At this point and I have and use every major mobile platform I can navigate BB10 with speed not possible on the other platforms. Do I wish it had more consumer App support and was more popular with developers - sure. But it's still a solid device for it's purpose.

      Love more detail from your perspective
      MobileAdmin
      • The "you should have been properly trained on it" argument...

        ... is the same one made by MS shills about the disaster that is Windows 8. I even heard some go so far as to say "spend a solid hour taking the time to learn it and then it becomes easy as pie". I shouldn't have to RE-LEARN something that ought to be intuitive and has already existed for decades. It should be intuitive right from the beginning. *Especially* with something as critical as a business communications device. The lifeblood of your employees' daily interaction.
        Playdrv4me
  • Web site Analytics

    It's pretty shocking to see via Ghostery there are some 40+ trackers in use on your website.
    MobileAdmin
  • Blackberry

    It's a great shame that BB is in trouble - their OS is more intuitive and I find more functional than Android. I've had 3 BBs over many years and reliability has been excellent. They do the job and do it well. Android is very pretty and has loads of Apps but comes with irritating and useless add ons. Security is better on BB but their customer service is hopeless, unless you're an enterprise user, they never reply to technical questions. The writing was on the wall and this upgrade I switched to Android simply because I didn't want a new BB when it seemed BB would not be around in a year or so
    cockyhoop