BlackBerry: No, our Z10s aren't coming back in 'unusually high numbers'

BlackBerry: No, our Z10s aren't coming back in 'unusually high numbers'

Summary: BlackBerry has rejected a claim that returns of its recently launched BlackBerry Z10 handset are running higher than usual.


Thorsten Heins, chief executive of smartphone maker BlackBerry, has hit out at claims that one of the company's new BlackBerry 10-based handsets are being returned to retailers in "unusually high numbers".

BlackBerry said research and investment firm Detwiler Fenton had claimed BlackBerry Z10 devices were being returned to operators and retailers in record numbers — a claim refuted by BlackBerry and Verizon Wireless.

"Sales of the BlackBerry Z10 are meeting expectations and the data we have collected from our retail and carrier partners demonstrates that customers are satisfied with their devices," Heins said in a statement on Thursday.

"Return rate statistics show that we are at or below our forecasts and right in line with the industry."

BlackBerry said it is seeking a US Securities and Exchange Commission and Ontario Securities Commission review into the report in which the claims were made.

It said the report or methodology for collecting the data had not been made available to it.

BlackBerry said it would officially present its formal request to the US and Canadian regulators in the "next several days".

The BlackBerry Z10 is currently the company's only device on sale running its new BlackBerry 10 operating system. In its first quarterly results update since it started selling the Z10, BlackBerry said it had sold more than one million of the devices.

Update 16:00BST:

Detwiler Fenton responded to a request for comment with the following statement:

"We are confident in our research and methodology and we welcome any regulatory inquiry. Detwiler Fenton is not the only research provider publishing similar reports regarding customer reactions, sales, and returns of the BlackBerry Z10. It should also be noted that neither the research analyst nor any officer or director of Detwiler Fenton has any financial interest in BlackBerry."


Topics: Smartphones, BlackBerry

Ben Woods

About Ben Woods

With several years' experience covering everything in the world of telecoms and mobility, Ben's your man if it involves a smartphone, tablet, laptop, or any other piece of tech small enough to carry around with you.

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  • trial

    I purchased a Z10 and will not be returning it. Previous to my purchase I had an android phone stuck on Android 2.3 and felt Motorola and Sprint could have done more.
  • Nothing wrong with my Z10

    I have had a Z10 since it was launched in the UK and not had a problem. I would recommend it to any one, its a great phone and OS.
  • I smell a rat...

    Really hope these stock manipulators have the hammer brought down on them. Analysts are at best useless and at worst, as in this case, criminals. They put the anal in analyst.
    • yes

      And they have been doing this to Blackberry for a long time, I've been trying to decide between the HTC One & BB Q10 & news like this almost makes me lean a little more to the Q10
    • Interests

      Yes, from the update "It should also be noted that neither the research analyst nor any officer or director of Detwiler Fenton has any financial interest in BlackBerry." I'd be more interested in whether they had a financial interest in one of Blackberry's competitors, given it's negative about BB.
      Then again, I'm not a conspiracy theorist, and I'm quite happy with my Android phone.
  • Playbook also runs Blackberry 10 OS and did before the Z10

    The Z10 is not the first device to run the OS it is the first cell-phone. The playbook ran this OS first
    • I thought the z10 was launched before the update

      To blackberry 10 from os2.1?

      One thing I do know; there'll be virtually no returns from any UK users. A Z10 costs 470 quid cash. That means most people will get it on contract; and in the UK once you use the device it's almost impossible to return a device on contract.
  • I had hope on blackberry

    But is slowly disappearing, regardless of returns or not, I'm not impressed with their new products.
    • So you have used it?

      Daniel Kinem
      • No

        But I've my opinion, and it's not so much the software - it's the small range of devices, design, specs, marketing, and others..
        • So BB is almost gone

          I was right once again.
  • Pathetic

    A crack team of six "analysts" who have provided nothing but incorrect, bearish reports on Blackberry and Z10 is somehow deemed credible and their "research" is broadcast by every organization on the internet.

    I hope they enjoyed their investment "research" whilst it lasted and have back-up career plans.
    Daniel Kinem
  • Unreliable

    Pretty standard pattern here - selective reporting of an analyst's paper in order to provide a shock headline. I hope everyone who has posted here will take a similarly sceptical view of headlines (positive and negative) about Apple, Google or Microsoft.

    Ben, a minor question, you link to an article which reports 1 million Z10s shipped, not sold. That is rather different from more than a million sold. Which one is right?