BlackBerry Q10 sales stagnant, report says

BlackBerry Q10 sales stagnant, report says

Summary: BlackBerry remains mum on the break-down of sales figures of its new BlackBerry 10 devices. But one report suggests the keyboard-enabled Q10 is doing worse than first expected.

TOPICS: BlackBerry
(Image: CNET/CBS Interactive)

BlackBerry's Q10 smartphone sales are faring worse than expected, according to a new report citing people familiar with the supply chain. 

Many hoped the keyboard-enabled Q10 would bring back the die-hard faithful BlackBerry fans, despite the delay in releasing the device following the launch of the touch-screen Z10 in late January. But a report from The Wall Street Journal suggests that it hasn't, and isn't likely to.

In discussions with one phone retailer, who sells handsets across 16 stores in the U.S. midwest, he saw "virtually no demand" for the Q10, noting that many that were sold were ultimately returned to where they were bought.

According to another source, an executive at a Canadian carrier who was not named, said they thought the Q10 "was going to be the savior," but instead, he said, it "just hit the ground and died."

That said, just after the Q10 launched, Jefferies analyst Peter Misek said his channel checks said the Q10 was doing well, and expected to help offset a decline in sales of its Z10 counterpart.

It's still early days, though. The Z10 hit store shelves in February in the U.K. and Canada, and March in the U.S., BlackBerry's former core audience. The Q10, however, did not arrive until May, and only hit international markets in June. The phone launches on Sprint on Friday.

Two months in, initial reaction may be tepid based on this report, but it's certainly not to call the Q10 a complete write-off.

Topic: BlackBerry

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  • Q10 Sales

    I have my doubts about this report. BlackBerry needs to stand up and dispute this claim if the facts state otherwise.
    • Why would you doubt it? Have you ever seen one

      in the wild? The expectations were laughable. Anyone who suggests that there is a huge market segment who are just waiting for someone to produce a smartphone with a physical keyboard is delusional. Believe me Samsung checked and found it not to be there. They'd have nailed it if there were. It's just urban myth perpetuated by tech wannabes who wishfully think others their misguided perception. Is there still room for another fork in BB?
      Johnny Vegas
  • Took too long to update their line of products....

    Think blackberry have been way too late to the party with updated devices, a lot of their old faithful consumer customers have already jumped ship. They are going to struggle to regain traction in the consumer market against a very well established Apple, Android and Windows eco system. Plus most UK carriers are now 2 year contracts, so it could be a while before they 'come back' to blackberry, if they do at all!
    Carl White
  • "right-off?"

    Kind of makes one question the author's competence.
    • Typo

      Thanks for the spot. Not so much for the gratuitous insult. I could say the same about the vast majority of your comments, frankly.
      • Re: Not so much for the gratuitous insult

        Have an upvote. And gfeier, have a flag.
        • Well, Ido17,

          while the sentiment may be appreciated by Zach, flagging a post doesn't do much, and voting does even less. Sometimes I wish people would save the flags for the spam posts, or posts with profanity. It would help the moderators get rid of the spam.
          (unless you enjoy the posts about making money just by visiting some website)
  • Q10 sales

    And what about the sales in emerging markets?? I've read that the big numbers for BB are there.
    Cristian Oliveros
    • Blackberry has lost significant market share in many of those markets too

      That's occurred in part because BB10 smartphones are priced way too high, which was in part caused by BB10 smartphones' high RAM requirements.
  • this kind of news...

    I guess they call it FUD, aka "Fear, Uncertainty and Doubt".
  • I understand

    My employer recently switched me to a q10. I would almost rather have a 1980's bag phone than this POS. It is the most frustratingly worthless phone I have ever used. My personal phone is a note II, which I love. If BB is counting on the q10 to reverse their decline, they are out of luck
  • Too early

    "In discussions with one phone retailer, who sells handsets across 16 stores in the U.S. midwest..."

    Yes, he represents the entire US of A and global market. Thanks crystal ball.
    He also sells to the consumer and enterprise market from his strip mall booths...

    "According to another source, an executive at a Canadian carrier who was not named"
    An executive in the property management department of TELUS?
    May I remind everyone that the carriers and their employees are under NDA not to disclose information about sales...even "executives".