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The company said the Z30 will be available in the UK and Middle East from next week, although pricing is yet to be released. Seperately, version 10.2 of the BlackBerry OS is expected to be available for the BlackBerry's Z10, Q10 and Q5 smartphones in mid-October.
The launch of the Z30 comes at a difficult time for BlackBerry. It was for a long time the undisputed leader in enterprise smartphones, and enjoyed considerable success for a time in the consumer space too. But since those glory days it has faded dramatically: across five of Europe's biggest markets — Great Britain, France, Spain, Italy, and Germany – BlackBerry now has a mere 2.2 percent market share, while its new BlackBerry 10-based handsets so far haven't been the breakthrough hits the company had hoped.
Recently the company revealed its had formed a special committee to explore options for the business which could include joint ventures, strategic partnerships or alliances, or a sale.