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One feature of BlackBerry 10.2 the company is touting is that users can get a preview of any message as it arrives in whatever app their using. For example, if a BBM message arrives, users can reply without leaving the app they have open at the time.
The launch of the Z30 comes during a difficult period for BlackBerry.
It was for a long time the undisputed leader in enterprise smartphones, and enjoyed considerable success for a time in the consumer space too. But since those glory days it has faded dramatically and the BlackBerry 10-based handsets so far haven't been the breakthrough hits the company had hoped.
Earlier this year the company revealed it had formed a special committee to explore options for the business which could include joint ventures, strategic partnerships or alliances, or a sale. Last week the company said it will cut 4,500 staff and refocus on the "enterprise and prosumer market".
The company has now signed a letter of intent agreement under which a consortium led by Fairfax Financial Holdings has offered to acquire the company for $4.7 billion.
Handset sales have disappointed, and the company said it was taking a a pre-tax charge of between $930m and $960m on inventory, primarily attributable to BlackBerry Z10 devices. As a result the company said it would "re-tier" the BlackBerry Z10 to make it available to a broader, entry-level audience.
T-Mobile, the fourth largest mobile provider in the US, said on Wednesday it will stop carrying BlackBerry smartphones in its stores and instead sell them only via its website.
A full review of the BlackBerry Z30 will appear on ZDNet soon.