Blippar makes a British stand in Las Vegas

Blippar makes a British stand in Las Vegas

Summary: The London-based augmented reality start-up, which won a UKT&I competition for space on the CES 2012 show floor, lays out its apps and its ambition to be as recognisable as Twitter

TOPICS: CES, Emerging Tech

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  • Stored blips

    In contrast with some augmented-reality technology, the Blippar app doesn't need an active Wi-Fi or data connection to show multimedia related to the scanned blips. It works by storing all the information within the app, which updates whenever it is in range of a connection.

    The app also stores all of the user's blips for later viewing (shown above), displaying them down the side of the device screen.

    Image credit: Ben Woods

  • Watch augmented reality

    With some ads, the app allows the user to capture the image for use with real-world objects.

    In the picture above, Black has scanned a flyer for a watch and then overlaid that image against his wrist. This is meant to help people see what the watch would look like before deciding to buy it.

    The challenge to Blippar's growth comes from having to educate businesses about the potential of augmented reality, Black said, rather than coming from the need to develop new technology.

    Image credit: Ben Woods

  • Blippar augmented reality

    Despite this, Blippar has managed to pull in big-name customers, and on Monday, it announced it has secured investment from Qualcomm, which has its own portfolio of augmented-reality apps. Though Black was unwilling to divulge the specifics of the deal, he did note that Blippar is now setting its sights high.

    "The brands are now coming to us, rather than us going to them, which is fantastic," Black said. "We want the Blippar logo to be as recognisable as Facebook's 'F' or Twitter's 'T' — maybe not in the next year, but perhaps within two."

    Image credit: Ben Woods

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Topics: CES, Emerging Tech

Ben Woods

About Ben Woods

With several years' experience covering everything in the world of telecoms and mobility, Ben's your man if it involves a smartphone, tablet, laptop, or any other piece of tech small enough to carry around with you.

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