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Blippar augmented reality
Despite this, Blippar has managed to pull in big-name customers, and on Monday, it announced it has secured investment from Qualcomm, which has its own portfolio of augmented-reality apps. Though Black was unwilling to divulge the specifics of the deal, he did note that Blippar is now setting its sights high.
"The brands are now coming to us, rather than us going to them, which is fantastic," Black said. "We want the Blippar logo to be as recognisable as Facebook's 'F' or Twitter's 'T' — maybe not in the next year, but perhaps within two."
Image credit: Ben Woods
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