Apple Centres in Amsterdam forced to change name
Last week all 18 Apple Centres in Amsterdam were notified that they have to change their names to 'Apple Premium Reseller' for legal reasons. Doesn't exactly roll off the tongue, does it?
The Apple Core
Apple technology keeps gaining respect in the executive suite, with businesses and in the data center. Jason O'Grady and David Morgenstern deliver critical news and penetrating analysis that managers need to succeed.
Jason D. O'Grady
Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 17 years.
David Morgenstern
David Morgenstern has covered the Mac market and other technology segments for 20 years.
Latest Posts
Apples and Oranges
With machines like the MacBook Apple has come a long way in closing the price gap between it and its PC competitors. But there's still a large divide with some of their peripherals that is simply too hard to justify, specifically: monitors.
Apple partners with Nike on iPod for runners
Nike and Apple announced a partnership targeting runners and iPod users. Tune your run is a way to use the iPod to track data captured in the soles of new Nike running shoes.
All your MacBook questions answered
Macworld magazine has done a respectable job breaking down all of the questions you might have about Apple's new consumer portable in their MacBook FAQ.
Thermal grease and the MacBook
Readers of this blog remember the recent issue about the amount of thermal grease (or paste) that Apple applies to the chips in the MacBook Pro. There's pretty decent evidence that over-application of the paste is causing the machine to run hotter than it should. It appears that the same may be true for the MacBook...
SMC Firmware Update Redux
After further research it appears that both CPU temperature utilities can be made to work again.
SMC Firmware Update and the MBP (Updated)
If you're using a utility like Joel LeBoss' CoreDuoTemp v0.6 or Dr. Marcel Bresink's Hardware Monitor 3.6 to keep tabs on the CPU temperature you'll be disappointed to know that Apple's recently released SMC Firmware Update breaks these applications on the MacBook Pro.
MacBook PROS: new features over the MBP
Yesterday Apple announced the long-awaited iBook successor, the MacBook and there are a couple of things worth noting between it and the MacBook Pro.
Apple releases Intel-based iBook successor (Update2)
As expected, Apple this morning announced the high anticipated successor to the iBook notebook computer. The new MacBook (no "Pro") is available for ordering today from the Apple online store and it comes in polycarbonate black or white, just like the iPod.
iPhone to become a reality?
One of the hottest tidbits of Apple juice last week was a news story that Apple is working on a iPod/mobile phone hybrid device with Softbank Corp.