There's a shift in Europe to a more homogenous, centrally-managed Apple - much like it is in the U.S., but I'm not sure that it will work. Europe is a loosely associated collection of neighboring countries with starkly different cultures. The United States, on the other hand, are closely knit units with similar cultures.
The Apple Core
Apple technology keeps gaining respect in the executive suite, with businesses and in the data center. Jason O'Grady and David Morgenstern deliver critical news and penetrating analysis that managers need to succeed.
Jason D. O'Grady
Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 17 years.
David Morgenstern has covered the Mac market and other technology segments for 20 years.
Last week I reported that there was a movement afoot in Amsterdam forcing Apple authorized resellers to change their names from "Apple Centre" to "Apple Premium Reseller" and how it may be a sign that Apple is planning to open their own line of Apple Stores in the area and essentially compete with their own channel. It appears that Apple's global assault on retail is larger than just the Netherlands.
The PowerPage and I got a big win today in the Apple vs. Does case.
Last week all 18 Apple Centres in Amsterdam were notified that they have to change their names to 'Apple Premium Reseller' for legal reasons. Doesn't exactly roll off the tongue, does it?
With machines like the MacBook Apple has come a long way in closing the price gap between it and its PC competitors. But there's still a large divide with some of their peripherals that is simply too hard to justify, specifically: monitors.
Nike and Apple announced a partnership targeting runners and iPod users. Tune your run is a way to use the iPod to track data captured in the soles of new Nike running shoes.
Macworld magazine has done a respectable job breaking down all of the questions you might have about Apple's new consumer portable in their MacBook FAQ.
Readers of this blog remember the recent issue about the amount of thermal grease (or paste) that Apple applies to the chips in the MacBook Pro. There's pretty decent evidence that over-application of the paste is causing the machine to run hotter than it should. It appears that the same may be true for the MacBook...
After further research it appears that both CPU temperature utilities can be made to work again.
If you're using a utility like Joel LeBoss' CoreDuoTemp v0.6 or Dr. Marcel Bresink's Hardware Monitor 3.6 to keep tabs on the CPU temperature you'll be disappointed to know that Apple's recently released SMC Firmware Update breaks these applications on the MacBook Pro.