We're all aware that it exists but that doesn't make it any easier to swallow when it happens. Odds are that everyone has purchased a shiny little gadget only to find it replaced with a new model a scant few months later.
The Apple Core
Apple technology keeps gaining respect in the executive suite, with businesses and in the data center. Jason O'Grady and David Morgenstern deliver critical news and penetrating analysis that managers need to succeed.
Jason D. O'Grady
Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 18 years.
David Morgenstern has covered the Mac market and other technology segments for 20 years.
There's speculation swirling that Apple's will use their October 12th event to announce a video-enabled iPod. After some thought I can't think of a worse product for Apple to announce next week.
Apple has sent out invitations to media and analysts about a special event they're throwing on October 12 at 10am PST at the California Theater in San Jose. AppleInsider has posted a copy of the teaser invitation and is speculating that Apple may release an iPod with video capabilities.
It appears that Apple has quietly released an upgrade to the Mac mini - and they're not fessing up to it. Rather than do it with their usual press release and updated product page Apple's quietly rolling out the zippier 1.5GHz minis in the 1.42GHz packaging.
I'm a little afraid that Apple may be putting all their eggs in the iPod basket. It seems that new iPods come out every six to nine months while the venerable PowerBook lineup hasn't been refreshed since January and its form factor hasn't changed since 2003. It almost seems like Apple re-org'd all their engineers into the iPod group.
There's coverage all over the Web of iPod nano owners complaining about how easily the diminutive new iPod scratches - and I don't mean scratches like a DJ using a turntable - they haven't added that feature yet. There's two simple things that Apple could have done that would have potentially avoided the scratching controversy altogether.