The Apple Core

Jason D. O'Grady & David Morgenstern

Analysts look at iPods, Macs in advance of Apple Q3 earnings call

By | July 18, 2010, 9:44pm PDT

Summary: After Steve Jobs’ iPhone show on Friday, Apple analysts can now look forward to Tuesday’s Q3 earnings conference call. The new topics, now that the iPhone recall is off the table, are the potential sales of iPods, iPhones and Macs.

After Steve Jobs’ iPhone show on Friday, Apple analysts can now look forward to Tuesday’s Q3 earnings conference call. The new topics, now that the iPhone recall is off the table, are the forthcoming sales results of iPods, iPhones and Macs.

On Bullish Cross, Andy Zaky takes a two part look at the state of the iPod in Apple’s fiscal picture. He offers different viewpoints that say that the iPod is still important to the bottom line.

In fact, the iPod Touch is arguably one of Apple’s most important products as that device is a gateway drug to Apple’s other products, so to speak. It introduces those who don’t already own an iPhone to the iPhone OS making it the most proficient use of advertisement in the entire tech industry. That OS powers two of Apple’s most important product lines – the iPhone and iPad. …

And then there’s the Apple 2.0 blog, where Philip Elmer-DeWitt examines the analyst consensus on the Mac.

Unless we are badly mistaken, its notebook and desktop computers will have generated between $3.4 and $4.4 billion in sales, representing the company’s second largest source of revenue after the iPhone.

There’s a wide range of estimates.

Has Apple ever offered such a wide range of products, even during the days when it sold printers and cameras? I don’t believe so.

Let’s run down its significant platforms: Mac OS X-based client and server hardware, music players (iPods), mobile Internet clients (iPhone, iPod Touch), tablet computer (iPad), and some applications, especially the Final Cut line. I’m not counting its online service (MobileMe) and Apple TV. And I’m ignoring FileMaker, which is a standalone company but owned by Apple.

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David Morgenstern has covered the Mac market and other technology segments for 20 years.

Disclosure

David Morgenstern

Freelance journalist/blogger David Morgenstern has nothing to disclose.

Biography

David Morgenstern

David Morgenstern has covered the Mac market and other technology segments for 20 years. In the recent past, he founded Ziff-Davis' Storage Supersite, served as news editor for Ziff Davis Internet and held several executive editorial positions at eWEEK. In the 1990s, David was editor of Ziff Davis' award-winning MacWEEK news publication as well as its successor title, eMediaWEEKly, which focused on multiplatform professional content creation. His byline can be found online and in print publications including CreativePro.com, Peachpit Press' Mac Bible and Popular Photography.

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RE: Analysts look at iPods, Macs in advance of Apple Q3 earnings call
Jkirk3279 19th Jul 2010
@Jimster480

Only 1.7% of users have returned their phones.

That's a bit odd, isn't it?

Unless Apple is right, and very few people have actually had the problem.

Returns on the previous iPhone 3gs were 6%.

Hmmm.
Well the press conference on Friday was basically a disaster so I'm not sure what people should be looking foreard to because they are going to continue to sell a defective product and not do anything about it other than.give out free bandages
@Jimster480

Only 1.7% of users have returned their phones.

That's a bit odd, isn't it?

Unless Apple is right, and very few people have actually had the problem.

Returns on the previous iPhone 3gs were 6%.

Hmmm.
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