The Apple Core

Jason D. O'Grady & David Morgenstern

App Store craziness: banning the word ‘Android’

By | February 8, 2010, 10:16am PST

Summary: Apple has apparently forbidden a developer from using the word “Android” in his app’s description. Apple should allows its developers to tout their app’s awards in the Android Developer Challenge and not give it a second thought.

Apple App Store BanOk this is crazy. PC World’s JR Raphael reports that Apple has apparently forbidden a developer from using the word “Android” in his app’s description.

ZDNet native son Garett Rogers notes that the developer of Flash of Genius (App Store, $0.99), an SAT prep app that was named as one of the finalists in the Android Developer Challenge, was denied the ability to mention the award in the app’s description on the App Store because it contained the word “Android.”

And to be clear, Apple isn’t banning ported Android apps or Android code or anything, it’s banning the word.

Let’s disregard for a minute the questions this raises about Apple’s insane App Store approval processes. The move would mean that Apple is facing more pressure that it’s willing to admit from Android and that it feels genuinely threatened by the Android Market. But, I thought that Apple had an “A+” iPhone update in the pipeline that Android won’t be able to catch up to?

If so, why is Apple so worried about a developer mentioning an award that his app won? Wouldn’t Apple want it’s devs having better app descriptions so that they can sell more apps? No. Apple is willing to forgo some additional sales in an attempt to hide the fact that Flash of Genius is also available on a competing app store. Amazing.

It’s a foolish move for Apple to even acknowledge Android in the first place. When you’re the market leader you shouldn’t give publicity to the guy in second or third place. Apple’s policy of banning the word Android in app descriptions is going to have the unintended consequence of giving tons of publicity to the Android Market which will draw more of the inevitable comparisons between the Nexus One/Droid/etc. and the iPhone.

Ironically the word Android is allowed in almost every other context in the App Store. As of this writing there are 26 apps that use the word “Android” in their title or description, but zero that use the phrase “Android Market” or “Android Developer.”

Apple should allows its developers to tout their app’s awards in the Android Developer Challenge and not give it a second thought.

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Topics

Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

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I grew up in a communist country
dcdavy 9th Feb 2010
They also wanted us to speak and think their way. They kinda failed, you know Mr Jobs ?
0 Votes
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Jobs knows better....
storm14k 8th Feb 2010
Its now Apple against Google, HTC, Motorola,
Sony, LG, Samsung and some others combined.
Theres not much of an update he can come up with
that can't be eclipsed in a short matter of
time. He will never again have any appreciable
lead with the iPhone feature wise and he is
pissed about that. Google went ahead and cut the
iFanboy battlecry of multi-touch short. And
even though the shear number of iPhone apps
outnumber Android apps its getting to the point
where they are 1 for 1 on the actual features
people want out of apps. Developers are starting
to port and companies are starting to support
both. I bet that QR code add for the Weather
Channel Android app that was on The Weather
Channel didn't help him either. He knows the
cash cow is now limited and they don't have some
"magical" new product to focus on.
0 Votes
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um, hulloooooo
tikigawd 9th Feb 2010
Like, they iPad is TOTALLY magical. Like, get with the pr-Ogram! Pshhhh
You contradict yourself:

"And to be clear, Apple isn?t banning ported Android apps
or Android code or anything, it?s banning the word."

and later you say:

Ironically the word Android is allowed in almost every
other context in the App Store. As of this writing there are
26 apps that use the word ?Android? in their title or
description, but zero that use the phrase ?Android Market?
or ?Android Developer.?

Banning the use of pointing out your app on another
platform, for instance "Voted as a finalist in the Android
Developer Challenge", is NOT the same thing as banning,
as you say, the word, Android. You even point out that
Android exists in other apps.

While this may or may not be in Apple's best interests is
regardless of the fact that your title, and introduction are
blatantly, wrong.
0 Votes
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"When you?re the market leader you shouldn?t give
publicity to the guy in second or third place."

The same can be said of all the Anti-Apple ads that
Microsoft has run in the past year or so. And I couldn't
agree with you more. You'd think whomever made that call
would have better sense. It's not like the developer was
giving you an easy way to switch the iPhone's OS over to
Android.

IMHO, and speaking as a non developer, The Android
segment is already suffering from fragmentation in the
same way that Windows has suffered. I hope Android
developers generate sustainable income from their efforts,
but calling anything Android an iPhone 'killer' is simply
ludicrous. The numbers aren't there. The ecosystem isn't
there. The customer support isn't there.
0 Votes
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...
Rama.NET 8th Feb 2010
>>MHO, and speaking as a non developer, The Android
segment is already suffering from fragmentation in the
same way that Windows has suffered.

I couldn't say anything better.
--Ram--
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"Anti-Apple" ads?
tikigawd Updated - 9th Feb 2010
Which ones are those?
All I remember are those Mac vs PC, Mac vs Vista, and Mac vs Win7 ads.

The MS ads from recent years tout Windows capabilities without even
mentioning the competition.

You might be referring to the PC-buying ads. But all those ads showed
was that Macs are more expensive. Considering the tone of ridicule, and
pompous attitude of Mac vs PC ads running the last few years, I'd hardly
consider the PCvbuying ads "Anti-Apple"
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zdnet craziness
bannedfromzdnetagain 8th Feb 2010
zdnet wants apple to advertise for their competition in their
own store. how crazy is that?
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No.....
OhTheHumanity 8th Feb 2010
I think he views it as a petty move and why does the number 1 app store have to worry about it. Like anyone that is on the app store doesn't know what Android is, I think that is the point.

Apple has the right to do so, but it looks like a dumb move as pointed out in the blog.
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insane
bannedfromzdnetagain 8th Feb 2010
in the world of jason and zdnet evaluating security (to make
sure that all apps are free of viruses and other malware),
quality (no bugs) and legitimacy (no pirated content) is insane.
("Apple?s insane App Store approval processes...")

with an average approval time of 5 days and 98% of all apps
approved in less than 7 days i don't see any insanity there,
only here in idiotique blogs like this one.

and with 140.000 apps available i am quiet sure that most of
the developers see no insanity eighter.
What does approval time or number of apps have to
do with telling a developer that he can't mention
an award that the application won? Its like the
iFools can do nothing more than spit up the same
garbage over and over even if it has nothing to do
with nothing. I guess next it will be something
about multi-touch wink
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1984?
Mac Hosehead 8th Feb 2010
It reminds me of Newspeak.

Under the spreading chestnut tree, I bought an iPhone and so did you.
0 Votes
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Well now I'm convinced APPLE is insane.
0 Votes
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Also banned:
Userama 8th Feb 2010
The names Larry, Sergey, and Eric.
0 Votes
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Apple don't need to this this kind of thinks, the Apple product & market are growing fast, IMHO this censorship and others, we know that happens, is against all the Apple and Apple products costummers principles. Shame on you Apple.
0 Votes
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Tempest in a Teapot
seamountie 9th Feb 2010
This article is worthy of inclusion in National Enquirer.

There has been NO effort to ban the word Adndroid in the iPhone App Store - by you own admission. An effort has been made to ban referance to the Android OS, which may or may not be silly, and apperantly has affected one developer.

The false headline did get me to read the article, but inspite of the contents being accurate, I still feel I have been deliberatly lied to.
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"Deliberately lied to" seamountie?
Laraine Anne Barker 9th Feb 2010
You need to learn that journalists always blow everything out of
proportion. "Never let the truth get in the way of a good story"
seems to be their motto. They forget they are supposed to be
informing us rather than entertaining us. Or in your case (and
mine) irritating us.
0 Votes
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Lied to Seamountie
781lc 9th Feb 2010
Good advice for anyone but what does your comment have to do with this article?? duh!
I think Apple could have just let it go too. However; I do
think that Apple may be trying to stem the tide of branding
dilution. Remember that John Q. Public isn't always the
brightest bulb --and yes that includes some iPhone buyers. I
don't think Apple wants their product or the Apps available
equated with another platform...lest the public think they are
the same. But a little description blurb? Seems hardly worth
the bother. I'm sure Apple doesn't want to hear about an
App called "Android Mail...(for iPhone)" or some such thing.
It would be like Jay Leno appearing in an TV blurb for for the David Letterman Show. As if that is ever going to happen.


Paul
Big child tantrum. Banning the word would make "more popular" so I don't know what is up with Steve Jobs & Apple now.
0 Votes
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I grew up in a communist country
dcdavy 9th Feb 2010
They also wanted us to speak and think their way. They kinda failed, you know Mr Jobs ?

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