The Apple Core

Jason D. O'Grady & David Morgenstern

Apple can even spin troubleshooting

By | November 28, 2007, 9:46am PST

Summary: An updated Apple iPhone technical note gives new meaning to spin.

iPhone Final FourApple and other highly branded companies are masters of spin. The glass isn’t just half full, it’s on the way to being filled. You can see that in action in the recently updated technical document titled: How to verify iPhone hardware is working correctly.

Now, if Apple were really honest about the content of this document, it would be called the iPhone Troubleshooting Guide. There really aren’t so many “issues” or misunderstandings about a hardware product that’s working correctly. This note is a list of ways your iPhone is working incorrectly.

Here are some samples of “correct” behavior:

Unable to make or receive calls.
Battery does not charge from the iPhone charger.
Can’t hear through the receiver or through speaker, and can’t be heard.

Actually, this technote is worth bookmarking. It’s a very useful document with lots of step-by-step checks to diagnose hardware problems. For example, I like the procedure if callers complain about low microphone volume.

If you are using a third-party iPhone case, make sure it is not covering the microphone. Try making some calls without the case to see if a caller can now hear you more clearly.

If you have left the display’s clear protective plastic film in which iPhone shipped, either ensure the microphone is not covered or remove it all together.

Don’t laugh about the latter item. I’ve pulled off several from products, mostly phones, over the years.

People just forget about them or leave them on products. Or they don’t have enough finger nail to get them off and then just give up trying. Then after a while when the soft plastic of the protector gets dirty or scratched they complain that they can’t see the screen. Or in the case of the iPhone, they can’t be heard for covering up the microphone.

These persons must have grown up in households where the plastic cover was left on the living room sofa to keep it “good” for when company comes. Perhaps manufacturers should make the plastic protectors less transparent and that might cause new customers to remove these covers.

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Topics

David Morgenstern has covered the Mac market and other technology segments for 20 years.

Disclosure

David Morgenstern

Freelance journalist/blogger David Morgenstern has nothing to disclose.

Biography

David Morgenstern

David Morgenstern has covered the Mac market and other technology segments for 20 years. In the recent past, he founded Ziff-Davis' Storage Supersite, served as news editor for Ziff Davis Internet and held several executive editorial positions at eWEEK. In the 1990s, David was editor of Ziff Davis' award-winning MacWEEK news publication as well as its successor title, eMediaWEEKly, which focused on multiplatform professional content creation. His byline can be found online and in print publications including CreativePro.com, Peachpit Press' Mac Bible and Popular Photography.

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RE: Apple can even spin troubleshooting
tomlin21-24319035676893835085146735905770 11th Oct
Instructional submit, this honestly is. nfl jersey It happens to be basically usually fantastic to run into a publish that's unquestionably useful.
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"Troubleshooting"?
BlogWatcher 28th Nov 2007
Yeah, wouldn't it be great if companies like Apple could be HONEST about stuff like
that, and call it TROUBLESHOOTING, like the rest of us, instead of SPINNING everything
just to avoid the word TROUBLESHOOTING? Yeah, that would be great.
Oh, wait. silly
http://www.apple.com/support/iphone/troubleshooting/
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ROTFLMAO!!!!!
i8thecat 28th Nov 2007
Absolutely hysterical BlogWatcher...

How's that foot tasting David? LOL
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Case (or blog) closed!
An Apple a Day 29th Nov 2007
Due to BlogWatcher's informative post, the original topic of this blog has been shot down. Case closed! Good work BlogWatcher. Now for everyone else commenting on other topics in here, post in another blog......this one is no longer credible.
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Apple and Harley Davidson, overpriced under quality every time. But the die hards will just keep on coming back for more of the same!
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Same Could Be Said For Microsoft
itanalyst 28th Nov 2007
People who shell out hundreds for an OS that cripples their system and forces them to upgrade their hardware are just gluttons for punishment.
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Keep on spinnning those lies...
M.R. Kennedy 28th Nov 2007
.
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Apple - spins away
Sonny Maou 28th Nov 2007
Remember last year when Apple sold iPods infected with viruses and tried to minimize the problem and them tried to blame it on MS, security software companies, third party manufactures, etc.? Apple blamed basically anything and anybody to keep from taking basic responsibility for their own mistakes in QC. That and this and much more points to a character flaw in management at Apple. They need to concentrate on making good products and forget the spin.
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Spin is what sells Apple in the first place.
mustangj36@... 28th Nov 2007
Under their very stylish hoods, their hardware is the same as everyone else's. Without the spin, only fanboys would buy the stuff.
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Spin this
NonZealot 28th Nov 2007
Apple patch 10.4.11 corrupts hard drive if Windows detected

Apple may have knowingly shipped its latest Tiger operating system update with a bug that could cause complete data loss on Macs with Apple's Boot Camp installed.

Can you imagine the outcry if Microsoft shipped out a patch that wiped the hard drive clean if it detected Linux? Apologize away Mac zealots!!

The consequences not only include complete data loss in some cases, but also the inability to re-install Boot Camp, as the software -- bundled with the newest Leopard operating system -- is no longer available to Mac OS X Tiger users.

In other words, if you want an application we used to give away for free in a previous version, you now have to spend $129 for the next version. Can you imagine the outcry if Microsoft's said We have now disabled this feature in XP. If you would like to use this previously free feature, please pay us $400 for Vista.?

Apologize away!!

snicker, smirk happy
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Consider it Spun
i8thecat 28th Nov 2007
NonZealot reached up his own butt as far as he could and pulled out a golden nugget of misinformation. Thousands and thousands with bootcamp and windows on thier macs have installed 10.4.11 without issue. Those of us that actually do work with Macs daily are still searching for the real cause of the issue. Most of us suspect some third party skankware that affects indexing. So don't hold your breath NonZealot. No way in hell that anyone will ever owe you an apology for anything. You are simply too far down on the hierarchy of intelligence, right below turd.

Tis better to be silent, and be thought a MS Troll, than to type and remove all doubt.

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What are they thinking?
Sonny Maou 28th Nov 2007
That's unbelieveable! Who needs viruses with patches like that? And on top of all Apple's trying to take BootCamp from Tiger users. MS phases out support for old OS over a number of years (XP supported to 2012, I think), I guess with Apple the entire OS disappears along with their customers' data. I suppose Apple's trying to strong-arm their customers into adopting the substandard new OSX Leopard. But if this continues, they'll chase everyone to Vista and Ubuntu.
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What are you thinking? ( If anything)
mack520@... 28th Nov 2007
Me, I'm thinking some degree of care is clever when using BETA software, which is
what bootcamp was in Tiger. Beta- that means IT MAY NOT WORK AS EXPECTED>
maybe you should back it up once in a while? Your comparison of the Bootcamp
BETA to XP suggests a complete lack of understanding of the subject. People who
upgrade without backups sometimes have bad things happen to them. Beta
software sometimes doesn't work as expected, thats why they call it Beta. XP is a
mature OS, not Beta Software. Bootcamp in Tiger is Beta Software, thats why they
call it Beta. Note- They do no call it Bootcamp OS 1.0, they call it Beta Software.I
hope they chase you to Vista.
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I guess you didn't read the blog from
Sonny Maou 28th Nov 2007
I guess you didn't understand because you didn't read the blog from the link that NonZealot posted. Per that blog, Apple's latest patch for Tiger has a bug that can cause complete loss of data on harddrive. The user is forced to reformat and can't retain BootCamp function because its no longer bundled with Tiger but only with Apple's substandard OSX Leopard. And the blog quotes a former Apple analyst who's quite upset about the Tiger patch bug and the subsequent fallout.

I compared XP to Tiger only in that they are both former versions of operating systems, Windows and OSX respective, and how MS and Apple support them. MS supports updates for several years; Apple just lops off features (like BootCamp) trying to make customers adopt the next version of their OSX to retain functionality.
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The mirror doesn't lie
Chiatzu 29th Nov 2007
Apple isn't perfect and doesn't do everything perfectly? Whoa, we have a front page
headline here.

The few who think that include the people who don't use the product, or aren't
affected by it, but constantly feel the need to whine about it. Know any of them?
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Once again you guess wrong.
mack520@... 29th Nov 2007
Sort of like you guessed in your previous post "I guess with Apple the entire OS
disappears along with their customers' data." ?
Again I make the point that Boot camp was beta in Tiger- if you upgrade a volume
that contains beta software in spite of being told by the manufacturer that it will not
work after the leopard release, ands you do so without a backup, you richly deserve
what you get. Apple is unable to prevent screwups from buying and using their
products.
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That definitely explains it ...
ShadeTree 29th Nov 2007
"Apple is unable to prevent screwups from buying and using their products."

Now that you told us why Apple Users are screwups care to tackle why you are defending them forcing you to upgrade to get the functionality you beta tested in Tiger?
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giving you the benefit of the doubt
Sonny Maou 29th Nov 2007
I was giving you the benefit of the doubt by guessing that you hadn't read the blog in the link NZ posted. The only other possibility is that your post was the result of muddle-headedness.

Apple said that BootCamp partitions WOULD continue to work, and that was just a lie. But once again Apple gets a pass no matter what they do, from koolaid drinkers like you who enable Apple's bad behavior. Now there are people (Apple customers) losing more of their data because of Apple's incompetence and misleadings. The only way these people "screwed-up" was by becoming Mac users, and you say they "richly deserve" 'whatever they get', (caveat emptor?) I disagree.
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What I said- was " if you upgrade a volume
that contains beta software in spite of being told by the manufacturer that it will not
work after the leopard release, ands you do so without a backup, you richly deserve
what you get." Maybe you can align this post with my previous and match up the
letters. If all the letters match up, there is some degree of likelyhood the posts say
the same thing. Then, for extra credit , try to match how you quote me to what I
said. Same method- if the letters match up, they are the same. The big hint is- if the
letters don't match up, then they are Not the same.
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nice spin...
doh123 28th Nov 2007
nice spin... its a bug with the boot loader. if it was installed even running Linux and no Windows OS ever touched it, it would still happen... and it messes up the boot loader for the whole drive. It usually fixable unless someone has dicked around with it too much then they say just reformat the entire drive. You do not lose data if you really need it.. you can pull the info off the drive using another machine sometimes. Yes its a bad bug that only affected certain hard drives... but its not what you try to make it out to be.

And yes, Boot Camp Beta (yes it was only a beta) that worked with Tiger, is no longer available... people might be pissed they have functionality of something through a beta test, but from the start they always claimed that it would never be a permanent feature, from the first day they announced it they said it was a time limited beta that would be part of the next OS release.

If MS had done the same thing (which has happened actually) they wouldn't have any tougher, or easier time than Apple gets over these.
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Still looking for the spin...
Fred Fredrickson 28th Nov 2007
OK, so you think the document should have been called "Troubleshooting iPhone" or maybe "iPhone troubleshooting guide". But I can't see how Apple are guilty of some heinous crime for calling it "How to verify iPhone hardware is working correctly".

Do you think Apple chose the name to deliberately disguise something, and if so, what? Is there some implied criticism of either Apple, iPhone or consumer by including the word "troubleshooting" in the document title? Does the alternative title somehow re-cast Apple from villain to saviour?

Sorry, I just don't get it.

There has been a movement for quite some time to make documents and their titles more accessible to ordinary consumers. Perhaps to them a title like "Troubleshooting guide" infers a far more technical document and they are more comfortable with the more descriptive title. Why is that seen as "spin"?
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Much ado about nothing
SteveMak 29th Nov 2007
We're now blogging about the suitability of a title of a trouble-shooting guide. Would you be happier if the document's title was "How to determine if the user is stupid, or if the product is crap"?

C'mon now people. You're wasting electrons needlessly writing stuff like this!
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I dare say it should be up to everyone to decide for themselves if they want to remove the plastic from a product or not...
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The touch screen does not work as well with the plastic film left in place as it dulls the screens ability to detect your finger and it's movements. I believe the screen can register 12 or 13 touch points at the exact same time. This is what allows the gesturing that lets you flick your finger across the screen and it rapidly scrolls or slowly scrolls depending upon the speed of your finger. If the plastic film is left in place, you can still do this, just not as effectively. The sensors are dampened and some people don't realize that they need to remove that film in order to get the sensitivity and performance it was designed for.

The screen is heavily patented by Apple. If they do release a tablet with the same multi touch screen, then it will be the first tablet pc that is worth anything. Now days I get frustrated with other touch screens (like on the GPS) because I want them to work like my iPhone. Once you start using the iPhone, all other touch screens just plain suck.
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Not to defend Apple but this has been going on
JustAnAboveAverageJoe 29th Nov 2007
for decades! It's just typical corporate spin. I'm old enough to remember when it probably all started. Thats when they started changing the names of the their "Complaint Departments" to
"Customer Service". And having worked in a few different industry's "Customer Service" Departments believe me they are still the "Complaint Departments"! But if they called it that nobody would work in those departments and if they did they would expect to be paid a heck of a lot more than what they pay now!
Apple is just leading the way on this, the rest will follow!
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This is normal since most of the time it is miscommunication between the user and Apple so this just clarifies things. I've done tech support also so miscommunication is big factor in diagnosing issues checking the obvious stuff first before getting into the more difficult stuff will help sort the "user errors" versus the device problems is important and to save time for technical people for real problems. I've been on Apple Support phone line for real serious problems (ie dying hard drive) and waited over 20 minutes to get a tech and usually tell them I did all of the diagnostic step before I call them and I get my sent in to get replace quickly.
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RE: Apple can even spin troubleshooting
stegemal@... 29th Nov 2007
This wouldn't be an issue with almost any other company. But Apple has been marketing itself as the maker of perfect machines cometing against far from perfect Wintels, at least as they spin it. The distortions which it has made in its advertisements as well as in its other marketing endeavors have occaisionally come close to outright lies. So when they do something like this spin-job it just touches a sore nerve with those who haven't become assimilated into the zombie-like Mac army.
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Spin, spin, spin
vulpine@... 29th Nov 2007
All this article proves is that anyone can do the spin game.

What is "Political Correctness"? Nothing but spin. Saying things in
such a way as to avoid insulting those who might be insulted,
without realizing that they're insulting everyone else in the
process.

Spin has been in marketing for decades, possibly even for
centuries. Spin is nothing but trying to make a product or idea
look good to the largest number of people. Snake-oil salesmen
made good money off of spin.

And those non-zealots out there on both sides just love trying to
twist that spin into new arguments.
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Uhh...
John Musbach 3rd Dec 2007
So what is the point of this article? This article simply seems to be a stab at Apple over nothing, how nice...

- John Musbach
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RE: Apple can even spin troubleshooting
tomlin21-24319035676893835085146735905770 11th Oct
Instructional submit, this honestly is. nfl jersey It happens to be basically usually fantastic to run into a publish that's unquestionably useful.

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