Apple says 'no' to Paris, 'yes' to Cologne

Apple says 'no' to Paris, 'yes' to Cologne

Summary: The largest Apple trade show in Europe runs from 12-16 September, 2006 but neither Steve Jobs nor Apple will be making a keynote address at Apple-Expo in Paris next month.

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The largest Apple trade show in Europe runs from 12-16 September, 2006 but neither Steve Jobs nor Apple will be making a keynote address at Apple-Expo in Paris next month.

Some are reading too much into the decision claiming that the no-show is a snub of the French government for attempting to force Apple to open iTunes DRM or even that Jobs' health may be a factor. A more likely explanation is that Apple just announced a bunch of new products at WWDC and there simply isn't any real reason for Steve to go.

Besides, Apple doesn't exactly have a history of keynoting the Apple Expo in Paris as Digital Journal points out:

In fact, this will be the third year in a row where Jobs has been AWOL (in 2004 Phil Schiller gave the presentation while Jobs was recovering from cancer surgery, and last year Jobs flew in to talk about the nano but missed the keynote).

Although Apple won't be keynoting Apple Expo the company will make an appearance at Photokina on 26 September 2006. Photokina is a conference for the photographic and imaging industries that is held every two years in September at the Cologne Trade Fair in Germany. Macworld UK reported that "this will be the first time the company has attended the Cologne-based photography show."

Although speculation is already running rampant that Apple will announce new product at the show. I doubt that they'll announce much of anything, except maybe for an upgrade to Aperture - Apple's professional photography application.

Go on the record with your Apple-Expo and Photokina predictions in the TalkBack below!

Topic: Apple

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