The Apple Core

Jason D. O'Grady & David Morgenstern

Apple should add books to the iTunes Store

By | December 9, 2008, 8:39am PST

Summary: With Tribune Company’s announcement yesterday that it is seeking bankruptcy protection it’s hard to find much good news in the world of print publishing these days. One glimmer of hope is the migration of traditional media from atoms to bits. The combination of rising cost and the worldwide economic slowdown are forcing print publishers to find [...]

With Tribune Company’s announcement yesterday that it is seeking bankruptcy protection it’s hard to find much good news in the world of print publishing these days. One glimmer of hope is the migration of traditional media from atoms to bits.

The combination of rising cost and the worldwide economic slowdown are forcing print publishers to find ways to reduce expenses and many are re-inventing themselves as digital publishers. Two major book publishers recently announced mobile phone initiatives as part of the transition to a digital future.

Penguin Group USA has launched Penguin Mobile (iTunes) a free iPhone application which enables users to read about new releases from the company and listen to the Penguin Podcast. Unfortunately the application falls short of being able to download and read full books, instead you’ll have to settle for downloading chapter excerpts of select titles.

Random House Publishing Group jumped on the digital bandwagon yesterday making several book titles available for free on the iPhone, including works by Alan Furst and Arthur Phillips. The free books are available for download from within Stanza (iTunes) the free eBook reader application for the iPhone.

The AP reports that HarperCollins, Houghton Mifflin Harcourt and Simon & Schuster also offer digital book downloads to mobile phones.

With the handwriting on the wall for traditional ink and paper publishers it’s surprising that Apple hasn’t made an effort to capitalize on the digital book market. Especially given the surprising success of the Amazon Kindle.

It would be trivial for Apple to add a “books” category to iTunes and perhaps buy/or license Stanza and roll it into iTunes. The hard part would licensing the content from the publishers, but if Apple did it with the music labels the book publishers should be easy by comparison.

Apple should spend some of its vast resources on building out the nascent eBook market. It needs to swoop in and rescue the print publishers like they did the record industry – which had one foot in the grave before iTunes arrived on the scene.

Poll

Would you purchase a book from iTunes to read on your iPhone?

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Topics

Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

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RE: Apple should add books to the iTunes Store
jackson1984-24316069205748857739440257893812 11th Oct
Hi, many thanks for providing on this make a difference. We have been needing some nfl jerseys point that include this coupled with your blog site web-site facilitates me plenty for being knowledgeable from the make any difference enhanced.
0 Votes
+ -
E-Books present several problems for me.

I like to read and then pass the books on
to family & friends. Anyone can read
them without needing equipment in the
proper format.

I also keep books around to be read later.
I'll reread them from time to time and they
will still be around when my grandkids are
old enough to enjoy them - without
regards to what format they are in.

Then there is the enjoyment of finding
new writers at a good price. Major
booksellers have bargain sections that are
basically warehouse clearances. For $4 to
$6 you can pick up a new writer and give
them a try. if you like them you'll buy
more - if not then give it tot eh local
library.

I'm old enough to enjoy sitting down with
a book - not starting at another display. I
don't have to worry about the battery
running down, I can take it with me while
I wait at the doctors office, or waiting to
pick up the grandkids from school.

Apple may et seriously into selling books
through iTunes, but I don't see it being a
smashing success, especially on a long
term basis.
0 Votes
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Apple sells Audiobooks
mlindl 9th Dec 2008
So Apple does sell books on iTunes, don't they?

I wouldn't read a book on the iPhone.

Hell, I won't even read a book anymore!!! LOL
0 Votes
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Here's another thought
frgough 9th Dec 2008
These publishing houses can quit giving million dollar advances to liberal politicians to write books no one wants to read. At least people read Obama's stuff, but Nancy Pelosi? Please.
0 Votes
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Now granted I'm not interested in her book but I can imagine
that some women especially might want to read about
another history making woman in her own words and that
might include conservative as well as liberal women? Not
sure you might be right but I think there is a chance.

Pagan jim
Billo the Clown, Comedian Rush Limburger, Sean the Manatee, William Kristol...need I go on...?

Your "Permanent Conservative Majority" went the way of the Thousand Year Reich, Bush Nazi - do us a favor, and lie down and just die....
0 Votes
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RE: Apple should add books to the iTunes Store
Loverock Davidson 9th Dec 2008
Apple already has books in the App Store. The problem is that its a limited selection. Then there are the programs like Air Sharing that will let you upload PDF's and docs to your iTouch/iPhone. So if you have a digital book in one of those supported formats you got your book on the go. The problem is that some of these book readers are not the best for reading on a screen.
0 Votes
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With an industry trailing 480X320 resolution, the iPhone is totally inadequate for reading. Only the biggest Apple apologist could possibly ignore how bad text looks on the iPhone.
0 Votes
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iPhone resolution?
Cybermynd 9th Dec 2008
I kinda disagree. I have a couple of readers for my iPod Touch and the screen is quite crisp and clear. I agree that it is too small though. If you could get the same dpi on a larger screen it would do the trick, at least for me. It would certainly be nice to be able to hit 200 dpi minimum on an electronic display of some sort though! Eink runs around 160dpi I believe and it is quite adequate for reading.
0 Votes
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Not necessarily inadequate
brucegil@... 10th Dec 2008
I have been reading e-books on my Dell Axim for several years. The screen is about the same as the iPhone (3.5" diag). I wear bi-focal eyeglasses and have no trouble reading the text. PDAs and the iPhone make better e-book devices than the Smartphones (screen too small in most cases) or the Kindle and Sony readers(too big to put in my pocket). The only issue to me is the possibilithy of one more competing e-book format. An iPhone e-book application ought to make use of an existing format if possible. The Laridian Bible application makes use of the same data files on PDAs and iPhone.
0 Votes
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The resolution is adequate.
wixworks 10th Dec 2008
I have been using Palms for reading for at least 5 years.
320x320 or 320x480 is perfectly adequate to read a book.

I may not read for hours with it but I can read books from
eReader, Mobipocket and the Gutenberg project.

I doubt that the screen resolution is worse on the
iPhone/iPod Touch than on my Tx. But I will compare them
at an Apple Store on my way home tonight and right or
wrong, I will update my comments tomorrow.

The writer of this post does not have much experience with
what he or she is commenting on.
0 Votes
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It is adequate for reading.
wixworks 11th Dec 2008
I compared my Tx and an iPod Touch and the Touch's
display was sharper. I normally reverse the screen to white
on black in order to get less glare and better contrast.

The apparent resolution of the Touch was higher than that
of the Tx.

I would like to make it clear that though I don't have
problems reading on a handheld, others may have a
different experience. But I suggest that before making
absolute judgements, rather than expressing one's own
experience, the effort be made to experiment a bit.
0 Votes
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but they're right - the iPhone resolution isn't conducive to reading anything longer than an e-mail, and the backlit screen causes eyestrain over time.

Maybe if Apple develops a Netbook or tablet PC with a Backlight Off feature for normal reading (as e-Book readers like the Sony e-Reader or Amazon Kindle have), the iTunes Store might be able to sell e-Books for that with some success. Otherwise, I'm sticking w/my Kindle for electronic book reading....
0 Votes
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Your poll question is a bit unfortunate. I WOULD purchase from iTunes but not for reading on the iPhone or iTouch. They are simply not right for reading. If it was Sony Reader or Kindle compatible then no problem at all. Apple needs to come up with an iMag for reading magazines. Something like a 12" iPod Touch with lots of battery life and the same resolution as the Touch screen (it's very nice). Magazines could be a huge moneymaker because they are more ephemeral than books and the whole electronic publishing paradigm makes more sense for them Check out Zinio if you have a tablet computer. I can get my favourite mags for 1/10th the cost with instant delivery and negligible environmental impact. It's perfect. Now get me the $100 colour screen iMag and the paper publishing industry is dead within 24 months. RIP.
0 Votes
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What is needed is a flex screen.
James Quinn 9th Dec 2008
Large screens tend to destroy the whole portability factor.
What is needed is a flex screen that can be folded into the
size of a current iPhone so it can be placed in a pocket.
Then folded out to reveal a large screen for actual use.
Anything less is a total sacrifice to either portability or
usability.

Pagan jim
0 Votes
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flex screen
absent 10th Dec 2008
There was a flexible "book" screen demoed on BBC's Click last weekend. It was also non-illuminated which apparently makes long reading periods much more easy on the eyes yet it was still bright enough to read in broad daylight.
0 Votes
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Battery life is the key
jorjitop 9th Dec 2008
How long will an iPhone battery last if you keep the screen fully illuminated? The print quality is ok, the font size can be adjusted easily, but, what good is an iPhone with a dead battery. Until that problem is resolved, forget the book reader.
0 Votes
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RE: Apple should add books to the iTunes Store
Shelley Lieber Updated - 10th Dec 2008
I think you're all missing the point. Books on cell phones
will
make it despite the physical limitations. You know all that
will eventually be resolved. "Nothing can stop an idea
whose
time has come." Japan is having huge success with cell
phone
novels, a new genre created to meet the overwhelming
demand for books via cell phone. I believe in it so deeply, I
made my book available on iPhone at about one-third the
cost of purchasing the softcover book.
http://tinyurl.com/585g3a
0 Votes
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RE: What about the "Classics" app - we're already reading!
heidiparent@... Updated - 10th Dec 2008
I've been reading books on my Iphone since the Classics app came out...that's a super app. Anyone looking to promote books on Itunes would be wise to take a look at Classics
0 Votes
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I am a big fan of emusic and enews but..
FinanceBuzz 10th Dec 2008
I am not sure I am all that interested in ebooks. I can see this being something that could come to pass for college textbooks before pleasure books. Even there, when I was in college, I did a lot of highlighting and notetaking in my textbooks that would be hard to duplicate with the current stage of ebook GUIs. Also, for pleasure books, while I am not a big reader but do listen to a fair amount of audiobooks and subscribe to Audible.com, I think there is an emotional attachment to holding a physical book and sitting down and reading it that you do not have with a textbook or a newspaper.
0 Votes
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Get eReader on your iPhone, they have full books...
JKFentiman Updated - 13th Dec 2008
...the resolution and ease of use is awesome! My iPhone is always with me and I read a book when I'm on breaks at work, standing in a line, or at the doctor's office (Currently reading the Outlander series on my iPhone!). Stanza is ok, but they do not have the licenses that eReader does, so I deleted Stanza and bought eReader (1.99). I am extrememly happy. In fact, I found out about eReader for my iPhone when I was researching the Amazon Kindle (I was going to buy one). Changed my mind though (the Kindle is too big and ugly). I didn't really want to have to carry another gadget...and like I said, my iPhone is already always with me. I love my eReader!
0 Votes
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I would suggest using GreenTextbooks.org
Save Money, Save The Planet
GreenTextbooks.org specializes in the recycling of textbooks, DVDs, CDs. Buying used textbooks not only saves you money, but cuts down on greenhouse gases caused by the manufacturing of new textbooks.
With GreenTextbooks.org you're not only saving trees, you are saving some green.
http://www.greentextbooks.org
0 Votes
+ -
RE: Apple should add books to the iTunes Store
jackson1984-24316069205748857739440257893812 11th Oct
Hi, many thanks for providing on this make a difference. We have been needing some nfl jerseys point that include this coupled with your blog site web-site facilitates me plenty for being knowledgeable from the make any difference enhanced.

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