Apple TV delayed until mid-March

Apple TV delayed until mid-March

Summary: Apple TV was supposed to ship in "late February" but with today being the last day of the short month, the company is telling distributors and customers that it is delayed until mid-March. Apple's has changed the shipping date to "mid March" for the US$299 device at their online store and Apple authorized retailers are being told the same time frame.

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TOPICS: Apple
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Apple TVApple TV was supposed to ship in "late February" but with today being the last day of the short month, the company is telling distributors and customers that it is delayed until mid-March. Apple's has changed the shipping date to "mid March" for the US$299 device at their online store and Apple authorized retailers are being told the same time frame.

Apple retail stores contacted in New York, New Jersey and Pennsylvania were quoting the same mid March date.

"Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March," commented an Apple spokesperson to Macworld News

SiliconValley.com is reporting that FCC approval could be contributing to the delay:

One possible explanation is regulatory bureaucracy. "A pushout of two to three weeks suggests to me more of an issue with the FCC than with anything else," said analyst Dave Carey of Portelligent.

BusinessWeek (via iLounge) also states that the holdup is with the FCC adding that a component shortage could also be a factor:

"Component suppliers known to have pieces in the Apple TV include Intel, Marvell, and Seagate," reports the magazine. "But a parts shortage probably would have been known long before Jobs set such an aggressive ship date for the product."

My favorite Apple TV rumor is that Dire Straits has been hired by Apple to perform a modified version of their famous single Money For Nothing for an upcoming Apple ad.

"I want my Apple TV..." indeed.

Topic: Apple

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2 comments
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  • Apple TV = "A Stake in the Ground"

    I don't think that this will be the iPod of TV, but there are people, like me, who don't
    subscribe to cable, pay our subscription fees to high speed DSL each month, and
    download The Daily Show to watch each evening using iTunes, for a small monthly
    fee. I plug my iPod into a special $15 cable and that is plugged into an old monitor in
    my room. Works fine. Not HD but looks like TV. Over time, I can see possibly buying
    an iTV as more and more subscription programs show up. At some point, obviously,
    the cable tv costs is worth it. But I can watch on my iPod, whenever and wherever I
    want. So I think it's worth it for Apple to try this.
    8string
    • Good point

      This is not a "now" product, but one looking toward the future.
      tic swayback