Apple: We want our iPhone back

Apple: We want our iPhone back

Summary: Apple has formally request the return of the iPhone that Gizmodo acquired. It's real, mystery solved.

TOPICS: Telcos, Apple, Mobility

Gizmodo received a phone call today from Apple (rumor is that El Jobso called personally) requesting its prototype iPhone "device" back. Editorial Director Brian Lam laid down the terms: "all they have to do to get it back is to claim it—on record."

Apple Senior VP and General Counsel Bruce Sewell complied, sending a concise and terse letter to Gizmodo which reads:

It has come to our attention that GIZMODO is currently in possession of a device that belongs to Apple. This letter constitutes a formal request that you return the device to Apple. Please let me know where to pick up the unit.

Anyone still think that it was a controlled leak from Apple or some elaborate PR stunt? Anyone want to be that the Giz is off Apple's Christmas card list?


Topics: Telcos, Apple, Mobility

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  • Nice

    I must say- I was wrong to bash you about the iphone story being a fake
    in your 6am post today. I like what Apple is doing. Not necessarily the
    design of the new phone- hopefully they spoof it up a bit b4 the june
    launch. as for the front facing camera- i bet you that they are going to
    cripple it and not give us full video/ ichat usability.
    • Not Likely

      At this time in a supply chain, assuming the accuracy of a June launch, this design can only be one of two things:

      - a prototype case for test only and the real case is already being used to build future units
      - this is the real case

      Too late to make major adjustments to design at this poiint without pushing back the launch date.

    • the point?

      What would be the point of a front facing camera if not to use it for video conference?
  • Yes.

    It's a controlled stunt. This isn't the first time this marketing ploy has been used.

    The whole premise that a junior software engineer was able to smuggle out a top secret prototype, lose it in a bar, get it found by a tech nerd who then sells it to a tech blog is just too far fetched.

    Sleeper Service
    • why would they do that?

      do you really think apple wants everyone to stop buying the 3gs right
      now and wait more than two months for the new phone to arrive? that
      would be a very bad business move. as much as you seem to hate apple,
      even you should realize that there is no logic in such a stunt.
      banned from zdnet again and again
      • There's logic in it.

        People are well aware of what the new phone might possibly have, and those that were going to wait will still wait, nothing changed there.
        I don't see someone price conscious passing up the v3 model, now that they've "had a peek" at what is essentially the same phone

        It also raises awareness of the impending arival of what will be just another cellphone, feuling the hype machine agains, as they didn't get much press play the last time around.
        John Zern
      • Sorry? Why would I hate Apple?

        They're a multinational company - if you hate or love a multinational company you're a bit weird if you ask me.

        Do I dislike some of Apple's business practices? Sure. I also dislike some of pretty much every other company's methods.

        The 3GS market is fairly saturated. It's time to tee people up for the new product - this is quite normal, for example car manufacturers do it all the time.

        Point is that if you believe the 'lost' story then I have a bridge I would like to sell you.
        Sleeper Service
      • Premptive

        This was a PR stunt.

        Apple has a problem. That problem is Android.

        With all of the compelling Android devices on the market and coming shortly and Apple's next offering months away, they needed something to generate buzz and possibly keep potential customers from defecting to superior 'droid offerings.

        This was a calculated PR move aimed directly at the 'droid competition. People will spend a day with their shiny new Droid Incredible and be saying iPhone who?
        Tim Patterson
  • RE: Apple: We want our iPhone back

    I think I don't care. I hate apple and you are the leaches and worms sucking off it's corpse . . .
  • RE: Apple: We want our iPhone back

  • El Grado

    You fell for it to.
    What a dope.
  • The funny thing is...

    it seems the guy who "found" it tried to call Apple to return it
    and no one took him seriously and thought he was pranking.
  • apple is trying to freeze its own market?

    why would apple want to freeze its own market too many weeks in
    advance? that would be a very bad move by apple. why would they want
    anyone to wait for more than two months for a new iphone? they get any
    kind of pr they want at launch day anyway.
    banned from zdnet again and again
    • Fence Sitters

      Gives Apple and ATT the perfect opportunity to drop prices and pull in those who held out due to price.

  • RE: Apple: We want our iPhone back

    I'm still waiting for the Gizmodo editor to get arrested for theft. Now that is going to be a story to write about.
    Loverock Davidson
    • really?

      And how would you arrest someone for theft who
      hasn't stolen anything?
      • Violations

        It's actually a potential violation of multiple laws in California.

        California Penal Code, Section 485 - One who finds lost property under
        circumstances which give him knowledge of or means of inquiry as to
        the true owner, and who appropriates such property to his own use, or
        to the use of another person not entitled thereto, without first making
        reasonable and just efforts to find the owner and to restore the
        property to him, is guilty of theft. (The problem is not that they
        photographed it it's that they actually purchased it that's a violation of
        the law)
        • "without first making reasonable and just efforts to find the owner"

          Supposedly, that part did happen. Apple was contacted multiple times
          by the finder and he got no where.

          Personally, I think Apple's paranoia worked against them by being able to
          admit they lots a prototype iPhone.
        • It has been said that reasonable efforts were made.

          You might come back and say, "the authors could be
          lying". Maybe. But unless I see evidence to the
          contrary I will take them at their word for now.
  • Still could be a PR stunt

    Look at it: ABC reported on it, other news stations did, and you still are.
    John Zern