Breaking: Apple to pull out of Macworld Expo after January

Breaking: Apple to pull out of Macworld Expo after January

Summary: Apple tonight issued a press release announcing that this January will be the company's last year participating in Macworld Conference & Expo in San Francisco.The other surprise in the release is that Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing – not Steve Jobs – will deliver the keynote address for this year’s Macworld Expo, and it will be Apple’s last keynote at the show.

SHARE:

Breaking: Apple to pull out of Macworld Expo after JanuaryApple tonight issued a press release announcing that this January will be the company's last year participating in Macworld Conference & Expo in San Francisco.

The other surprise in the release is that Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing – not Steve Jobs – will deliver the keynote address for this year’s Macworld Expo, and it will be Apple’s last keynote at the show.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

Apple has not publicly stated why Steve Jobs won't be giving his traditional keynote address, but I'm sure that speculation will abound.

Is Jobs preparing to pass the torch to Schiller? Sound off in the TalkBack.

Topics: Browser, Apple, Software Development

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

18 comments
Log in or register to join the discussion
  • Breaking news: Apple invents the brick-n-mortar store and the website!!!

    [i]The increasing popularity of Apple?s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.[/i]

    Wow, I didn't realize that it was innovative to open a store that sells your products (too bad Sony never thought of that... oh wait...) and I certainly didn't realize it was innovative to have a website that promoted your products!! Fantastic! I can hardly wait for Microsoft to copy them and create a Microsoft.com website. ;)
    NonZealot
    • Just in: NonZealot is a troll!

      Innovative? not.
      Fred Fredrickson
      • If Apple didn't publish such stupid comments...

        I wouldn't have any material to play with! It is well within Apple's power to stop saying that every single little thing they do is innovative. Until that day, I'm going to make fun of them. Sorry if that hurts your feelings. :)
        NonZealot
        • That's OK.

          We have a great time making fun of you.
          msalzberg
          • Hi stalker!!

            I feel so honored to have someone as cool as you stalking me. :)
            NonZealot
          • My what a big ego you have...

            Why should I waste my time 'stalking' a troll who makes
            himself so very accessible (to ridicule)?

            The thing is, I read posts about Apple because I [b]actually
            use[/b] some Apple products. You don't use any, and have
            stated so quite often, which means that you're here solely
            to write anti-Apple screeds; in other words, you're the very
            definition of a troll. So, it appears that [b]you are the
            stalker.[/b] No one can have a rational discussion about
            anything to do with Apple without your inserting your
            insulting and ignorant opinions.

            By the way, I also read about both Windows and Linux.
            Not being a user of Linux, I just read and assimilate
            information. Unlike you, I don't like to comment on things
            about which I don't know enough to make intelligent
            comments.

            Now, the fact that I respond to your brain droppings is
            really my fault; after all, one of the reasons you troll is to
            get reactions. But let's face it; if we could take a poll here I
            think we both know that an overwhelming majority of the
            people to frequent ZDNet would agree that your moniker
            "NonZealot" is a false one, and that you are what you
            admitted to being - an anti-Apple zealot.
            msalzberg
          • Okay stalker!

            You are the one going around and responding every time I post and displaying your lack of reading comprehension regarding a post I made many months ago. You should get help. On the other hand, maybe you shouldn't. I couldn't care less either way.

            <277th verse, much like the first: insert msalzberg lie about me admitting to being an anti-Apple zealot> Just curious, don't you ever get bored of repeating the same lie? Even if it doesn't bore you, aren't you at all embarrassed by it? :)
            NonZealot
          • Zealot..

            I don't know which is funnier - the fact that you're trying to
            backtrack from your own words, or the fact that you're trying
            to pretend you're not an anti-Apple zealot. The more you try
            to deny the obvious, the bigger a joke you become.
            msalzberg
    • LOL <nt>

      :)
      AllKnowingAllSeeing
    • Actually that was quite funny...

      NZ may be over the top at times but it's true - what's so innovative about having retail stores, third party channels and on-line sales?
      Sleeper Service
      • If you read Apples' statement..

        they never claimed that the store or the website were
        innovative. They stated that the store and website allowed
        them to reach customers in innovative ways.

        Certainly in terms of the brick-and-mortar stores, they've
        changed the game for computer stores. Look at the
        previous computer stores - Computer City, CompUSA, the
        Gateway stores, the Dell kiosks - and you'll see that Apple
        must be doing something right.

        Apple's small number of SKUs means that, unlike the Dell
        or Gateway models, you can go to a store, try out the
        computer, and walk out with one. Unlike the 'support' of
        Computer City or CompUSA, you can make an appointment
        to get help. While neither of these things may be
        innovative on their own, in the context of computer stores,
        they've changed the game.

        Check out this link: [u]http://www.apple.com/retail/[/u]
        msalzberg
      • Ah! The USUAL Gang of Bush Nazi Micro$haft Bigots Trolling Apple Blogs!

        and Linux Blogs....

        ...and any blog NOT getting on their knees, in the most vulgar sense of the word, for His Lordliness Darth Ballmer....
        drprodny
  • I'll Miss MacWorld

    I was still considering wether to go or not, but with no
    Steve, there' no point.

    And after this year, with no Apple, MacWorld is dead.

    I'll miss it. It was a bit like making a haj, and it was great
    fun meeting up with fellow Mac fanatics. Some really great
    parties, if you knew the right people. I suppose with
    Apple's widespread acceptance there isn't quite the same
    need to keep the hardcore faithful sipping the koolaid.
    Marcos El Malo
  • RE: Breaking: Apple to pull out of Macworld Expo after January

    Apparently, you've been in neither an Apple store, nor a Sony
    store. This does not surprise me in the least, as it's quite
    clear you don't get out much.

    You're the type who polishes his shoes with shyte, being
    unable to tell the difference between it and Shinola. Your
    argument that they're both brown doesn't stop your footwear
    from stinking.
    Marcos El Malo
  • RE: Breaking: Apple to pull out of Macworld Expo after January

    Apple is right!! They don't need to promote their
    products. Apple is known as the best computer
    and OS in the world. I found that out from many
    people who I asked what their experiences with
    Apple were. I bought my first MacBook Pro 3
    years ago and I have not regretted taking the dive
    into this high tech company. Thanks Apple!!!
    ILuvARose1954@...
  • In sync with the times

    I have been a faithful attendee of SF MacWorld Expos for
    decades. However, after last year's ho hum event and my
    inability to get into the keynote address despite standing
    in line for hours, I decided I would only put in an
    appearance at the floor exhibits this year. And, based on
    the amount of email I am getting from IDG begging me to
    upgrade, I am assuming I am not the only attendee to
    make this decision.

    If I want to know something about all things Mac, I visit the
    web, or the Genius Bar at my local Apple Store. I love the
    Stores and have felt for several years that the Expos just
    are not as exciting or as informative as they were back in
    the day. Time to move on.

    I think the need for trade shows has come and gone. And,
    I believe that Apple's retail stores are a far better
    communication avenue for the customer: open all year and
    not just in New York, Boston or San Francisco. As for
    innovation: compare shopping for a computer at Sears, or
    any PC outlet, with the Apple Store shopping experience.
    Apple did not invent retail stores, but they did invent
    HELPFUL computer stores. Big Difference.
    bettb
  • RE: Breaking: Apple to pull out of Macworld Expo after January

    Maybe there is just nothing new. After the last few seemed
    to be chatter about disappointment. The only exception
    being the iPhone.

    Honestly, I tire of the schtick about how many songs have
    been downloaded from ITMS or how the iPod dominates
    the mp3 player market, etc. It's only made worse by the
    crappy classic rock or John Mayer that accompanies it. The
    commercials tend to have pseudo-edgy music on them,
    but the keynotes rarely echo them. Steve needs a new
    template.
    dketchum9
  • Jobs do not live forever.

    Jobs might be sick. Newspapers and organisations with
    standing seldom make mistakes. If they write an Obituary
    there might have been very good reasons for watchers to
    make them really believe that this is not a sick joke.
    The problem with Apple is that they never communicate in a
    "chique" manner to their customers and shareholders. I bet
    that the revised obituary will be out soon.
    rhon@...