Remember iCards, the free online greeting cards that Apple once offered via MobileMe? Well forget all that newfangled digital stuff, Apple's going into the printing and postage business. As part of its parade of apps, Apple has released its vaunted Cards app for iOS (App Store, free).
Cards allows you to easily create and mail personalized greeting cards with your own text and photos, directly from your iPhone or iPod touch. Simply take a photo and create a beautiful letterpress card with a few taps and swipes. The best part is that Apple will print and mail (as in postal) a card to any U.S. address for $2.99 and any foreign address for $4.99 -- including postage.
The Cards iOS app is so compelling that American Greetings Corp.'s (NYSE:AM) stock dropped by as much as 10 percent on Tuesday afternoon after Apple announced it. It's unclear how the Cards announcement affected Hallmark Cards, Inc. as that company is privately held. One thing's for sure though, it sure beats shopping for a boring, generic card in your local drug store.