The Apple Core

Jason D. O'Grady & David Morgenstern

Exclusive: First look at Starbucks iTunes service

By | April 19, 2008, 6:38pm PDT

Summary: Apple is starting to roll out their iTunes WiFi service in Starbucks cafes in the United States that’s a result of a partnership between the two and AT&T. Starbucks announced in February a plan to deliver AT&T Wi-Fi service at more than 7,000 company-operated locations across the United States. Alan Weinkrantz IM’d be about his experience [...]

Exclusive: iTunes goes live at Starbucks in San AntonioApple is starting to roll out their iTunes WiFi service in Starbucks cafes in the United States that’s a result of a partnership between the two and AT&T. Starbucks announced in February a plan to deliver AT&T Wi-Fi service at more than 7,000 company-operated locations across the United States.

Alan Weinkrantz IM’d be about his experience using the new service at one of the first locations to deploy it in the U.S. – a Starbucks store in San Antonio, TX.

The service, which is available on WiFi-connected laptops and iPhones, allows you to see what’s currently playing in the store and gives you the option to buy the track on the spot if you like it.

The wild part is that after you leave the store you still have access to the Starbucks interface – from your home wireless access point.

I got home last night and was going through my iTunes library only to discover that when I opened iTunes, it went back to the original menu Now Playing menu at Starbucks… you can still get previews of the music that was playing in the store, and even buy them-  after you have left the store.

Weinkrantz has posted two videos showing the Starbucks iTunes UI.

The first video shows the process of logging onto the AT&T WiFi network at Starbucks, logging on the browser, going to iTunes and seeing the slightly different user experience of buying iTunes music in a Starbucks. The second video shows how you can still get previews of the music that was playing in the store, and even buy them, after you have left the store.

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Topics

Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

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RE: Exclusive: First look at Starbucks iTunes service
tomlin21-24319035676893835085146735905770 11th Oct
I typically head on your weblog and retrieve all sorts of stuff you publish most suitable right here but I not ever previously commented but most suitable now when I noticed this publish, I could not hand over myself from commenting suitable right here. Superb mulberry outlets publish mate!
0 Votes
+ -
We pay out the nose already for service and *cough* no dropped calls *cough*, are we going to have to pay to use wireless if we are already AT&T customers?

If so, then count me out.
0 Votes
+ -
How would that work?
James Quinn 21st Apr 2008
I get wireless on my Touch and since I don't have a wireless
network from well anyone I get it for free I guess. However
what I'm asking is how would AT&T charge you when you get
the ability too use wireless off of your iPhone and if you are
not using AT&T's wireless network at Starbucks how could
you be charged by AT&T?

Pagan jim
0 Votes
+ -
T-Mobile managed
laura.b 21st Apr 2008
They had pay-for hotspots at Starbucks for a long time, and I assume they still do.

What happened was when you tried to use the wireless signal it forced you to go to this log-on page before it allowed you access to anything else. You may be able to get around it, but I never figured out how. If you have signed up for an account (in the case of those charging for it), then you log in, and any use is put against your personal account.

I would assume that if they are charging for access, it works similarly.
0 Votes
+ -
Starbucks and an iTunes service
a_chameleon 21st Apr 2008
I wonder, if this is one of the "new ideas" Starbucks was talking about, re: expanding it's brand identity .. ?

Bill Burke
http://wirelessspeech.blogspot.com
0 Votes
+ -
RE: Exclusive: First look at Starbucks iTunes service
tomlin21-24319035676893835085146735905770 11th Oct
I typically head on your weblog and retrieve all sorts of stuff you publish most suitable right here but I not ever previously commented but most suitable now when I noticed this publish, I could not hand over myself from commenting suitable right here. Superb mulberry outlets publish mate!

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