The Apple Core

Jason D. O'Grady & David Morgenstern

Facebook/iPad melodrama may finally end Oct. 4

By | September 27, 2011, 8:00am PDT

Summary: Facebook may finally release its native iPad app at Apple’s October 4 media event in Cupertino alongside a revamped iPhone app and possibly an HTML5-based mobile app marketplace.

Back in June I noted how Facebook’s iPad app has been notably absent from the App Store.

It’s practically unthinkable that almost 18 months after the iPad’s debut, Facebook still hasn’t released an official app for Apple’s market-dominating tablet. It’s certainly not because of a lack of demand.

Facebook’s iPhone app (iTunes) was released in July 2008 (when the App Store opened) and currently enjoys over 85 million monthly active users. And if that weren’t enough, Facebook has more than 350 million active users coming from mobile devices.

The weird part is that FB for iPad exists. Back in July Twitter user Marvin Bernal uncovered a hack that awakens iPad-native code in the Facebook for iPhone when you access if from a jailbroken iPad. Since then MG Siegler has posted copious amounts of screenshots of Facebook’s worst-kept secret in action.

So why is Facebook dragging its heels on what is surely a chart-topping iPad app?

Partially, developer squabbles.

The Facebook engineer working on the iPad app, Jeff Verkoeyen, claimed in a blog post Monday that the iPad app has been completed since May. In fact, he left Facebook for Google partially because FB was dragging its feet on its iPad app.

Infighting aside, it could also be a timing thing.

Details have emerged that Facebook may finally release its native iPad app at Apple’s October 4 media event in Cupertino. Mashable reports that Facebook will finally release its native iPad app at the event alongside a revamped iPhone app and possibly an HTML5-based mobile app marketplace.

MacRumors posted some dodgy screenshots of Facebook integration in iOS 5 — ala Twitter — but Facebook integration hasn’t been included in any of the iOS 5 developer releases to date, so they’re either fake or Apple is keeping FB under wraps until the event to avoid spoiling the surprise.

Hopefully the Oct. 4 event won’t turn into a giant Facebook love-fest with Zuckerberg taking the stage to announce the collaboration and demo the new apps. Nothing against the Zuck or anything, but will Apple give Twitter equal stage time?

Personally, I’m more of a Google+ man myself, but this will certainly come as good news to the almost 1 billion users prefer to use big blue.

Photo: Mashable

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Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

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RE: Facebook/iPad melodrama may finally end Oct. 4
jackson1984-24316069205748857739440257893812 10th Oct
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..that are fine. Friendly for iPad is better than the "official" iPhone App anyway. And considering how many people are complaining about the layout that Facebook itself creates, It does't surprise me it is not on the front burner.
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RE: Facebook/iPad melodrama may finally end Oct. 4
jackson1984-24316069205748857739440257893812 10th Oct
I noticed your weblog on google and have a look at several in the early posts. Take care of up the outstanding operate. I just extra nfl jersey up your RSS feed to my MSN Information Reader.

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