The Apple Core
Jason D. O'Grady & David MorgensternFirst iPad ad airs during Oscars
Summary
Apple took the wraps off a new TV commercial for the iPad during tonight’s broadcast of the Oscars.
Topics
Blogger Info
Jason D. O'Grady
Biography
Jason D. O'Grady
Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.
He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.
After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.
O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).
When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.
David Morgenstern
Biography
David Morgenstern
David Morgenstern has covered the Mac market and other technology segments for 20 years. In the recent past, he founded Ziff-Davis' Storage Supersite, served as news editor for Ziff Davis Internet and held several executive editorial positions at eWEEK. In the 1990s, David was editor of Ziff Davis' award-winning MacWEEK news publication as well as its successor title, eMediaWEEKly, which focused on multiplatform professional content creation. His byline can be found online and in print publications including CreativePro.com, Peachpit Press' Mac Bible and Popular Photography.
Apple took the wraps off a new TV commercial for the iPad during tonight’s 82nd Academy Awards broadcast. (Unfortunately, Apple’s ads aren’t embeddable, so the YouTube version is embedded in this post). The music in the new iPad ad is The Blue Van’s “There Goes My Love.” Apple used Goldspot’s “Clap Clap” in the iPad video.
Review the new ad in the Talkback.
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Jason D. O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.
Disclosure
Jason D. O'Grady
Jason O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:
- Amazon Associates
- Google Adsense
- Tekserve
- Weaknees
Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations. Jason also provides consulting services for AirTight Networks.
Biography
Jason D. O'Grady
Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.
He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.
After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.
O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).
When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.
More from “The Apple Core”
Related Discussions on TechRepublic
Did you know you can take part in these discussions with your ZDNet membership?Talkback Most Recent of 12 Talkback(s)
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iYawn...
.
Qbt(Edited: 03/08/2010 08:31 AM) -
The Danger is Microsoft03/08/2010 11:18 AM -
Nothing to see here folks
iPad's have been on sale for years now. They're called the iPhone/iPod. Please save your money.
NStalnecker03/08/2010 06:28 AM -
Qbt03/08/2010 08:31 AM
-
Well, some folks would rather not wear reading glasses to see the screen.
The iPad is perfect for that. Who needs an iPod Touch?The Danger is Microsoft03/08/2010 11:19 AM -
Overgrown iPod? Good.
Guess what, an overgrown iPod is exactly what I've been wanting. My eyes aren't good enough to surf the internet on my iPod. I do like the iPod, though, for music, as a dictionary on the go, a portable chess oponent, and a few other things. Yes, I'll waste my money on the iPad. Of course, I'm one of those strange people who'd rather watch television on a 46 inch screen than an 11 inch one. Weird, I know, but that's the way I am.
Robt.03/08/2010 12:16 PM -
Que the jealous haters...
Looks friggin sweet...
How do you say "p*nis envy" in Klingon???
i8thecat03/08/2010 10:48 AM -
Not sure. My MacBook Pro does not have that as an option in the translator.
But if I remember correctly, something like:
Exkrap, Richtapple krudzle Mecosaft ransplay.The Danger is Microsoft03/08/2010 11:22 AM -
Envy? Over what?
An oversized iPod? Sheesh. Did you happen to see the Linux and Windows 7 based slate devices coming to market soon? Like the HP slate that - Get this - runs a full featured OS
Imagine that! A full featured OS to do anything on!NStalnecker03/08/2010 11:58 AM -
RE: First iPad ad airs during Oscars
Great visuals and editing, don't think too much of the music.
IPod will be to portable visuals as IPod was to portable
sound.
ktodack03/08/2010 10:54 AM -
Correction
Thats... IPad will be to portable visuals what IPod was to portable sound.ktodack03/08/2010 10:58 AM -
ad looks fake
the visuals on the ipad look fake to me.
i doubt that performance will be anywhere near as fast as the ad shows. similar to the iphone ad that was edited. i may be wrong. have to wait and see when its released.
optyk03/08/2010 10:29 PM
Talkback - Tell Us What You Think
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